As computer technology continues to pervade every facet of life, the study of video game playing becomes more relevant. Studies show that sex differences continue to exist between men and women, boys and girls, in video game experience, favoring males. Few studies show any overlap in preferences between young men and women in their video gaming choices. The current study surveyed over 2,000 college undergraduates for video game experience, preferences, and selfefficacy. Although it was found that men play video games more often, have had more experience, and feel more confident in their game playing ability, a moderate female gaming population was found to exist, who also play video games regularly. Almost as many similarities as differences were found between men and women in their gaming preferences. Suggestions and implications for the video game industry are discussed.Sixty-eight percent of U.S. households play computer video games, and 42% of American homes own at least one gaming console (Entertainment Software Association 2009). This statistic is unsurprising given the rise of computer technology in American culture. Video games may play a significant role in forming children's attitudes about technology (Bennett and Bruner 2000). In fact, a recent study showed that 90% of adolescents, both male and female, thought that technology (including video games) is "cool" and regularly use it and discuss technology with friends (Twentyman 2008). National studies show that on average, 30% of children aged zero to six have played video games, while about one in six (16%) of four to six year-olds plays video games daily (9% boys and 2% girls) for an Curr Psychol (2011) 30:22-33