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This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors-usefulness, ease of use, attitude, subjective norms, and behavioral control-on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians' intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on social media use intention. Both practical and theoretical implications are discussed based on the findings of this study. S ocial media has emerged as an essential marketing outlet for public libraries to interact and communicate with patrons online. Social media is an internet-based tool designed to support social interactions among users in real time or asynchronously, and it enables individual users and organizations to create their profile pages and to contribute and share content on online networks (Boyd and Ellison 2007; Bertot, Jaeger, and Hansen 2012; Carr and Hayes 2015). Many public libraries have actively utilized social media channels to communicate with patrons and to increase visibility in online environments (Rogers 2012; Luo, Wang, and Han 2013). As a low-cost marketing tool, it is advantageous in that it can increase efficiency, interactivity, feedback from users, community engagement, sense of community, and

Classification and the organization of information are directly connected to issues surrounding social justice, diversity, and inclusion. This paper is written from the standpoint that political and epistemological aspects of knowledge organization are fundamental to research and practice and suggests ways to integrate social justice and diversity issues into courses on the organization of information. classification systems/adler & harper 53 We begin by way of example to illustrate how categories and classification are connected to other areas of research in LIS. The Library of Congress catalog records (consulted in July 2018) for recently published books on social justice and race in librarianship provide some clues about where the field of LIS stands with regard to these issues. These examples show possibilities and limitations of subject standards in providing access, and they provide windows into an intersectional analysis of subjects. First, the catalog record for Where Are All the Librarians of Color?: The Experiences of People of Color in Academia, edited by Rebecca Hankins and Miguel Juárez (2016), reveals some particularly interesting insights. The record stands in contrast to the book description, which reads: This edited volume addresses the shared experiences of academic librarians of color, i.e. Hispanic Americans, African Americans, Native Americans and Asian Americans. These experiences are very similar and offer a narrative that explains the lack of librarians of color in academia, especially those librarians that have experienced the daunting academic tenure process.

PurposeThe American Library Association has worked for decades to increase its diversity of individuals from underrepresented groups; however, existing diversity programs in the United States yield just enough new library and information science professionals to replace those retiring or leaving the profession prematurely.Design/methodology/approachThis paper involved performing a review of the literature to assess recruitment and retention strategies of individuals from underrepresented groups within the LIS profession.FindingsThis article examines the problems with existing diversity initiatives within the profession and suggests how the field can recruit both students and employees from underrepresented groups. This article offers new ways to recruit students and employees (e.g. how to create job postings and interview questions) and speaks about strategies for retaining LIS students and employees from underrepresented groups (e.g. formal and informal mentoring networks). Finally, this article offers some suggestions to create a more inclusive environment for LIS students and professionals alike.Originality/valueThis paper offers practical suggestions to increase representation of individuals from underrepresented groups that LIS programs and libraries alike can implement. Suggestions for how to create an inclusive work environment are also presented.

Purpose The purpose of this paper is to update Carlsson (2015), which examined the research on public libraries and the social web published from 2006 to 2012, and it also intends to go beyond Carlsson (2015) by including six additional variables. Design/methodology/approach Literature searches were performed against Web of Science Core Collection and EBSCOhost databases. By adapting Carlsson’s (2015) three level key phrase searches, which were then complemented by chain searching, a total of 60 articles were identified and analyzed. Findings In comparison to Carlsson (2015), this study shows that the recent research, published between 2012 and 2018, leans toward a more general acceptance of the social web’s usage to improve the services provided by public libraries; that the public library is rarely premised to be in a state of crisis; and that the social web is mostly perceived as having a complementary relationship with librarianship and library services. The findings from analyzing the six additional variables are also presented. Research limitations/implications The findings from this study provide LIS professionals a greater understanding of where the research stands on the topic at present, and this study also identifies gaps in the literature to offer insight into the areas where future research can be directed. Originality/value Given the continued popularity of social web usage among public libraries, this study examines the literature published on the social web in the public library context between 2012 and 2018 and offers implications and future research suggestions.