Crowdfunding is an innovative strategy for financing a new business venture from the general public instead of seeking funds in traditional ways, such as issuing bonds or bank lending. This study aims to identify the determinants affecting the success of a crowdfunding campaign and how different measurements for crowdfunding success, different crowdfunding models, and the selection of subdivided determinants influence the determinants’ impacts on crowdfunding success. We set the disciplines in the search strategy to select studies related to crowdfunding success. Ultimately, 94 empirical papers are selected to reveal the different findings for the determinants of crowdfunding success; based on this information, we construct an integrated framework for future research. There has been much research on project- and creator-related factors; however, many of these factors have inconsistent relationships with crowdfunding success due to varying measurements of success. In particular, different measurements used within the same study for determinants or crowdfunding success may also produce inconsistent results. In addition, different crowdfunding models of a project have been found to induce additional findings. Our review of the determinants of crowdfunding success and the definitions of the determinants, as well as the proposed integrated framework, can help focus future work on relatively new or unique determinants rarely addressed in the existing literature. This work provides practical implications for both theory and practice, and directions for future research.
Extant literature has studied the relationship between identity disclosure and online consumer reviews, yet no research has investigated the effects of the introduction of an “anonymous review” option on consumers' online reviews. With a unique restaurant review data set from a most popular online review platform in China, we exploit a natural experiment setup in which the platform launched a new function of “anonymous review” that allows reviewers' choosing not to disclose their own information while posting reviews. We ground in the theories of deindividuation and social presence, and the notion of negativity bias to investigate the effects of anonymity on consumers' online review provision in terms of their rating behavior and emotional expressions in review texts. The results show that the anonymity function implementation induces a decrease in overall ratings and a decrease (increase) in positive (negative) emotions on average. Furthermore, using the reviews after the policy change, we find that, compared to non‐anonymous reviews, anonymous ones are usually with lower ratings and more (less) negative (positive) emotions, which can further induce subsequent reviewers' negative reviews. Our findings underscore the doubled‐sides of an “anonymous review” function the public policy makers, platform and restaurant managers need to balance in practice.
PurposeBuilding on a small body of work, the authors' study aims to investigate some important antecedents of online review characteristics in the Chinese restaurant industry.Design/methodology/approachUsing a data set of restaurant reviews collected from a most popular review platform in China, the authors conduct a series of analyses to examine the influence of travel experience and travel distance on travelers' review characteristics in terms of review rating and media richness. The moderating effect of restaurant price on the influence is also investigated.FindingsTravelers with a longer travel distance and more travel experience tend to provide higher and lower online ratings, respectively, which can be explained by the construal level theory (CLT) and the expectation-confirmation theory (ECT), respectively. Furthermore, these strong feelings can then induce travelers to post enriched reviews with more pictures, more words and more affective words to release consumption tension. Besides, restaurant price can moderate these relationships.Originality/valueDistinguished from most studies which mainly focus on the consequences of online review characteristics or antecedents of review helpfulness, the authors pay attention to the effects of travelers' individual differences in terms of travel distance and travel experience on travelers' online reviewing behavior. In addition to review rating, the authors also focus on media richness in terms of visual and textual information. The authors' research findings can benefit restaurant consumers and managers for their online word-of-mouth utilization and management.
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