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Employers and their business associations have become increasingly important actors promoting market competition – even in once highly coordinated and regulated European economies. Based on a comparison of the Danish and Swedish telecommunications industries, we ask how differences in business association structures relate to the ways firms cooperate in competitive markets. In Denmark, fragmented, competing business associations encouraged a more unstable logic of coordination, with firms predominately focussed on pursuing particularistic interests in public policy lobbying and exit‐oriented strategies in employment relations. In contrast, the unified business association in Sweden encouraged a logic of organization, with firms predominately seeking collective good provision in public policy lobbying and engaging in mutual gains bargaining. Findings contribute to debates on the role of business associations in fostering firm cooperation and collective regulation.

The literature on employers' and business organisations (EOs) has failed to analyse them as contentious organisations that apply identity work as a power resource to mobilise resources and members. This article is based on a qualitative case study of Islamic EOs in Turkey. Developing a social movement model of EOs, I analyse the mechanisms through which identity work with local religious collaborators facilitated collective action and political power. I find that the role of identity work was threefold: providing internal solidarity, securing external legitimacy, and supporting contentious institutional change by developing new policy ideas. This model can be applied more widely as EOs have increasingly shifted from traditional roles to take on social movement characteristics.