Deconstruction of classical concept of consumerism -a teaching proposalTh e present paper deals with the multidimensionality of consumer behavior, through the example of smartphones. We propose a teaching method that includes a pantomimic performance of diff erent dimensions of the use or consumption of smartphones, for example, from the production network to the site of purchase to its role as a status symbol. Th e aim is to make clear to students that consumption is a complex fi eld of social relationships and discourses. Students should be able to refl ect -without moralization -their own consumption patterns and should develop their own ideas. Th us, the teaching example contributes to a change of perspective among students and to the emancipatory approach of education for sustainable development.

The European Commission (EC) called for proposals to form European University Alliances (EUA) in 2019 and 2020 to promote Europe’s universities competitiveness in the world and strengthen the European Higher Education Area (EHEA) and European Research Area (ERA). With the objective to create a global educational core hub on Sustainable Development Goal (SDG) 12 “responsible consumption and production”, a consortium of seven universities, led by Montanuniversität Leoben, received a three-year funding in 2020 for the development of a European University on REsponsible Consumption And PROduction (EURECA-PRO).