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The authors, whose students find work primarily in small organizations, sought to understand what preparation these employers expect from recent graduates seeking IMC jobs. The authors invited managers at IMC agencies in a mostly rural state to participate in a survey. The response rate was 63%. Results indicate that respondents want new hires with multiple types of expertise: strong communication ability, computer and new-media skills, a broad liberal arts education, the ability to think strategically and creatively, a professional work ethic, productivity and experience with working in teams. In addition, small-agency employers seek what the authors identify as “a client-centered business perspective”. They need every employee to understand the financial concerns of businesses and contribute to the bottom line. Implications for curriculum development and revision are discussed.

In the 1990s, three relatively high-profile tragedies occurred in which popular media products (including movies, recorded music, television talk shows, the Internet, tabloid newspapers, and video games) were argued to be the primary cause. This study analyzes the discourse surrounding the culpability that was placed on popular culture in major newspaper coverage of the car crash that killed Princess Diana, the murder associated with the “Jenny Jones” show, and the shootings at Columbine High School in Littleton, Colorado. The analysis reveals patterns in the assignment of blame—and relatively more rarely of exoneration—of popular culture, interpreting why and how popular culture was targeted as a cause of the tragedies.

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The technology industry seems lacking as in the sector women are more underrepresented in leadership positions; not only that but they are also underpaid, often passed for promotions and faced with everyday sexual harassment (McDonald and Charlesworth, 2015; Vivek, 2016; Waldring, Crul and Ghorashi, 2015). This paper aims to explore the challenges of integrating women in leadership positions in the technology industry. Therefore, to reach the aim of this study, a qualitative research method was used, and an in-depth interview approach was employed to explore the challenges of integrating women in leadership positions in the technology industry. The findings revealed that the main challenges faced by women in the advancement of their careers in the technology industry involve gender discrimination, the working environment and sexual harassment.