The subject of the research is the territory's attractiveness. The main research activities are focused on 15 countries with different levels of development. Thus, the purpose of the study is to provide an empirical study on measuring the attractiveness of defined countries and on identifying their positions comparing with others. The study suggests measuring the territory's attractiveness from two points of view: economic and marketing attractiveness. It is proposed to measure economic attractiveness using five sub-indexes: business, production, trade & investment, environment, and logistics. At the same time marketing attractiveness consists of the following sub-indexes: social, touristic, territory's convenience, innovation, and demand. The research results allow plotting countries on a nine-cell matrix and separate three groups of countriescountries with high (group 1), medium (group 2) and low (group 3) economic and marketing attractiveness. Recommendations and strategies of further attractiveness improvement depending on countries' current position are formed.

The article summarizes the arguments and counter-arguments within the scientific discussion on financial security and business resilience to the impact of the COVID-19 pandemic. The bibliometric analysis allowed to determine the appearance of terms in time and revealed the latest research topics. Systematization of literature sources and approaches to solving this problem showed that business in Ukraine and other countries had suffered significantly from introducing anti-epidemic restrictions, the need for which is recognized by the world community. The consequences of such measures were manifested in falling GDP, industrial production index, and declining investment activity at the state level. Unemployment has risen significantly, leading to an additional burden on the Compulsory State Social Insurance Fund of Ukraine in the event of unemployment. The negative effects of the pandemic crisis have also been reflected in the deterioration of businesses’ financial performance, especially in industry, transport, temporary accommodation and catering. In these types of economic activity, the share of unprofitable enterprises reaches 73%, which significantly undermines the financial security of Ukraine. The study aims to assess the impact of the pandemic crisis on business and analyze ways to mitigate such impacts, which should be used at the state level in Ukraine. The study’s methodological tools were the methods of scientific abstraction, comparative and systematic analysis and synthesis, systematization, and logical generalization. The study results showed that the pandemic had the greatest impact on small and medium-sized businesses, where more than 60% of entrepreneurs suffered losses or went bankrupt altogether. Big businesses have become more resilient, but they have also faced significant problems with a general decline in business activity, disruption of logistics processes, losses from employee illness and anti-epidemic measures. Analysis of the risks that arose in the business due to pandemic factors showed that they are manifested in a decrease in revenue and profit, deteriorating profitability, increased costs for storage of finished products and marketing activities. The study showed that in today’s economic environment, effective government support for business should be carried out to form an appropriate mechanism that uses the socio-economic potential of business entities and effectively allocates financial resources.

Introduction. It is of topical importance today to study the ratio between the returns and risk of the Ukrainian stock market depending on the duration of the investment period. The relevant analysis should be conducted with regard to the markets of European post-socialist countries that have common features of development. Purpose. The purpose of the research is to define the influence of time factors on the returns and risk of financial assets through the numbers of stock indices (Ukrainian PFTS index, Polish stock index WIG, Czech stock index PX), the analysis of volatility of Ukrainian and European stock markets and the identification of patterns of their development. Methods. To conduct the research, the authors use the analysis of dynamic series, statistical, structural analysis, comparative analysis and correlation-and-regression analysis. Results. In the article, a comparative analysis of the volatility of the Ukrainian and European stock markets was conducted based on statistical research of temporal changes of stock indices. Their common development trends and differences, which can be explained by the peculiarity and specificity of the Ukrainian stock market, are revealed. The results of the analysis show that, with the increasing investment time horizon, the spread between maximum and minimum income returns is reduced, and the minimal income return itself becomes extremely positive. As the research shows, the peculiarity of the Ukrainian stock market is its significantly higher income return, which, however, is accompanied by a much higher risk, especially during the seven to nine year investment period. Conclusion. The Ukrainian stock market involves high risks, which does not make it attractive for conservative investors. However, it is considered to be a very attractive investment destination for risky investors, especially for a medium-term period of 7-12 years, since they may expect returns several times higher than at Polish and Czech markets under investigation.

Purpose. The article is devoted to an analysis of the impact of innovative enterprises activity on ensuring the indicators of state economic security. The main emphasize was made on the innovative component analysis of the economic security in Ukraine. Place and role of stimulating innovative activity to achieve sustainable socioeconomic development and improve competitiveness of the economy is analyzed in the article. Methodology. In the article economic security of Ukraine analyzed by using two methodological approach: Methodological Recommendations on calculating the level of economic security of Ukraine, approved by the order of the Ministry of Economic Development and Trade of Ukraine and the Global Competitiveness Index. Findings. The authors determined which sectors innovation activity can increase the growth rates of economic security and which state support methods should be used to maximize the growth of innovation activity. The conducted research made it possible to find out that the activation of innovation activity as a factor in the economic security formation of the state, which operates in developed countries, is not used properly in Ukraine. Such trends in innovation development of Ukraine are connected, first of all, with low (least critical) level of science funding by the state (primarily applied character, innovation and technology transfer) and low level of funding by economic entities themselves.

The paper investigates the possibility of using the Fama-French Three Factor Model to determine the effect of innovation on the market value of the enterprise's securities, and the regulation of index that characterizes excessive equity returns is proposed to register. The structure of determinated influencing factor to model the connection of innovation and market value of the enterprise's securities was fixed. The methods of calculating the parameters which are the part of the Fama-French Model are given considering their adaptation to the economic conditions of developing countries. The indicators of innovation activity of enterprises, the index of economic development and innovation of the country are proposed to use as a variable component of the model. With the help of software complex Stata 12 the results of structural modeling impact of the innovations on the characteristics of profitableness and risk in assessing the market value of securities of Ukrainian enterprises are received.