Communicative methodology has been acknowledged as having an impact at all levels: social, political, and scientific. The social impact is achieved with communicative methodology by involving the people or communities we intend to study from the beginning to the end of the research. There are positive benefits to those involved, which increases the impact. Therefore, communicative methodology enhances the potential of stakeholders (including those traditionally excluded) for social transformation through the use of egalitarian dialogue. Additionally, those stakeholders co-lead the research and promote change in their own social environments because of their inclusion in all stages of the research process. The theoretical basis of communicative methodology led to the assumption of postulates that enable social transformation. Researchers, taking into account the theoretical principles and postulates, interpret reality through dialogic knowledge while researching with vulnerable populations. This article illustrates how it is possible to attain social impact using communicative methodology in diverse contexts and points out how the communicative organization of research and the communicative analysis of data can be decisive in attaining social impact. Such change contributes to the social and educational transformation of reality and to improving the lives of vulnerable populations.

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The purpose of this article is to demonstrate how the Social Impact in Social Media (SISM, hereinafter) methodology applied in psychological research provides evidence for the visibility of the social impact of the research. This article helps researchers become aware of whether and how their improvements are capturing the interest of citizens and how citizens are applying such evidence and obtaining better outcomes, in this case, in relation to well-being. In addition, citizens can access the latest evidence on social media and act as channels of communication between science and social or personal networks and, in doing so, they can improve the living conditions of others. This methodology is also useful for agencies that support researchers in psychology with financial assistance, which can use it to evaluate the social impact of the funds that they invest in research. In this article, the 10 studies on well-being were selected for analysis using the following criteria: their research results led to demonstrable improvement in well-being, and these improvements are presented on social media. We applied the social impact coverage ratio to identify the percentage of the social impact shared in social media in relation to the total amount of social media data collected. Finally, examples of quantitative and qualitative evidence of the social impact of the research on well-being are presented.

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