This study aims to explore the economic impact, especially UMKM players in Banten on the spread of covid-19, and to identify the strength of entrepreneurial networks and the use of e-marketing by UMKM in Banten during the covid-19 pandemic. The method used in this study was analyzed by sampling using a questionnaire as a data collection tool. This questionnaire includes closed questions, measured on a nominal scale. The collected data were analyzed using the AMOS Statistical Package for the Social Sciences (SPSS) software. The results showed that there had been a decline in the marketing performance of UMKM due to the impact of the Covid-19 pandemic. And it is proven that the quality of entrepreneurial networks and e-marketing can improve the marketing performance of UMKM. From this research, a model for strengthening UMKM in dealing with the impact of the Covid-19 pandemic is obtained by strengthening entrepreneurial networks and the use of e-marketing, so that UMKM in Banten in particular and UMKM in Indonesia in general, do not fall into business collapse caused by the spread of Covid-19. The conclusion of this study is expected to contribute to the development of management science, especially marketing, entrepreneurship and the development of UMKM in dealing with the impact of the Covid-19 pandemic.
Penelitian ini bertujuan untuk menganalisa Pengaruh moderasi dukungan social dalam menurunkan dampak negatif stress kerja terhadap kinerja karyawan. Penelitian dilakukan pada karyawan perbankan dengan jumlah sampel diambil secara sampling jenuh, sebanyak 58 orang dari Bank bjb Cabang Labuan. Metode pada penelitian ini menggunakan kuantitatif. Pengumpulan data menggunakan kuesioner yang diukur dengan skala penilaian 1 s.d 10 dan dianalisa menggunakan model SEM-PLS. Hasil penelitian menyimpulkan bahwa stress kerja yang dialami karyawan tidak berpengaruh terhadap kinerja yang dihasilkan. Meskipun demikian, hubungan stress kerja dan kinerja adalah negatif yang artinya tetap membutuhkan dukungan sosial untuk dapat mengubahnya menjadi hal yang positif bagi kinerja karyawan.
This study departs from the problem that there are still many tourist attractions or tourist destinations in Indonesia that have not been exposed and need a touch of promotion in order to encourage the level of tourist visits. One of them is by using destination branding and destination atmosphere as an effort to attract the interest of visiting the community and in the end the community can make a decision to visit the destination tourist location. This study aims to further examine the destination branding and destination atmosphere as an effort to promote tourism in Banten. This type of research is quantitative research. The data collection technique in this study was conducted by survey techniques using a questionnaire as a research instrument, with a purposive sampling technique. Data analysis used (SEM) analysis techniques and AMOS program analysis tools. The results show that there is a positive and significant influence between social media and visiting interest, destination branding has a positive and significant effect between visiting interest, destination atmosphere has a positive and significant effect between g and visiting interest, there is a positive and significant influence between destinations. Branding with visiting decisions, there is no positive and significant influence between destination atmosphere and visiting decisions, and there is a positive and significant influence between interest in visiting and visiting decisions.
The higher the level of competition in the industrial sector, it is necessary for the company's efforts to respond well to this in order to survive through internal strategies in the form of improving employee performance. Training and competence are found to be one of the factors that can improve employee performance. The main purpose of this study is to build a model in an effort to improve employee performance involving achievement-oriented work motivation as an intervening variable the effect of training effectiveness and soft skill competence on employee performance. The population in this study are employees of companies engaged in the manufacturing sector with 276 employees. Samples were taken by 100 employees using purposive random sampling method. Structural Equation Modeling (SEM) was used to test the statistical significance of the path coefficients against the five (5) established hypotheses. The findings of the study indicate that the effectiveness of training and soft skill competencies have a positive and significant influence on achievement-oriented work motivation. Effectiveness of training, soft skill competence, and achievement-oriented work motivation have a positive and significant influence on employee performance.
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