This research study aims to investigate the moderating role of perceived risks in the relationship between financial knowledge (represented by objective knowledge and subjective knowledge) and the intention to invest in the Saudi Arabian Stock Market. The researcher collected data from four hundred Saudi Arabian participants who were interested in investing in the Saudi Arabian Stock Market. The researcher used structural equation modeling (SEM) through the Smart PLS 3.3.2 software to analyze the data. This study’s findings indicate that, in the formation of financial knowledge, the total effect of Subjective knowledge is greater than the total effect of objective knowledge. The findings also indicate that there is a positive relationship between financial knowledge and perceived risks and between financial knowledge and the intention to invest. Finally, the findings indicate that perceived risks have a negative effect on the relationship between financial knowledge and the intention to invest in the Saudi Arabian Stock Market.

This study examines the factors affecting customers' adoption of fintech in the Gulf Cooperation Council (GCC) countries. Based on fintech adoption models, a conceptual framework was developed and extended to include COVID-19 situational influences. Data were collected during the spread of COVID-19 and its subsequent variants. The sample comprises 484 customers who obtained financial services in the GCC countries. Hypotheses were tested using partial least squares structural equation modeling (PLS-SEM). The findings indicate that perceived usefulness, perceived ease of use, trust, and situational influences of COVID-19 have significantly affected customers' attitudes toward the use of fintech. Furthermore, such attitudes had a significant effect on customers’ intentions to use fintech. The findings also indicate that both perceived usefulness and the situational influences of COVID-19 have had significant direct and indirect effects on customers’ intentions to use fintech. Social influences have only directly affected customers’ intentions to use fintech, both perceived ease of use and trust have only indirectly affected the customers’ intentions to use fintech. Conversely, the findings show that social influence does not affect customers’ attitudes towards using fintech. This study provides several recommendations to financial institutions in the GCC Countries.