This article presents findings of a 2014 survey of 72 U.S. employers asking: Which oral communication skills are most utilized daily by new hires? Which oral skills are most important to company success? The study utilized Qualtrics to administer a mixed-methods, 12-question survey to employers of various sizes and across various industries. Findings show that employers rank (a) proper grammar use, (b) team communication, (c) ability to engage in conversation, (d) meeting participation, and (e) ability to speak well using the telephone as the most valued oral competencies for new hires as a factor in company success.

This article outlines opportunities and challenges of teaching neurologically diverse students in the business communication course, providing basic resources and information for instructors to supplement their knowledge and pedagogical ability to support neurodiverse students. While the business communication course may represent obstacles for neurodiverse students, it also provides the ideal opportunity for them to practice and develop the soft skills that are essential to their success. Included are implications for neurodiversity as competitive advantage as employers look to harness the unique talents of neurodivergent graduates through active recruitment programs and universities increase programming to support these diverse and talented students.

This study presents analytical research that explores the form and function of written business communication on a U.S.-Mexico border through a combined method of descriptive and context-sensitive rhetorical text analysis. Data comprise documents (letters, proposals, invoices) from a Mexican company that operates on both sides of the border and communicates in both English and Spanish. Documents were analyzed through multiple passes for identifiable linguistic and rhetorical patterns in the areas of pur-pose, audience, style, and organization, paying close attention to those traits typically ascribed to Mexican business discourse. Findings of this study suggest that professionals on this U.S.-Mexico border are adopting, and adapting to, shared communicative standards and practices in business communication.

To teach effective business communication, instructors must target students’ current weaknesses in writing. One method for doing so is by assigning writing exercises. When used heuristically, writing exercises encourage students to practice self-assessment, self-evaluation, active learning, and knowledge transfer, all while reinforcing the basics of good writing. Using writing exercises as a diagnostic or maintenance tool at different stages in the semester, in addition to the core assignments, can drastically improve undergraduate and graduate student writing and increase the probability that these students will transfer that writing knowledge into other courses and into their practices as professional writers in industry.

PurposeThis study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive commitment to stakeholders and (3) what extent these efforts are reflected in revised mission statements or addenda to meet global pandemic challenges.Design/methodology/approachThe study employs a 4-question metric to measure comprehensiveness and a two-pronged qualitative method of analysis consisting of keyword searches followed by content analysis.FindingsRetailer statements are considerably comprehensive in describing purpose and audience yet very few articulate stakeholder value, differentiate themselves as distinctive or substantively reaffirm their core mission and values. Retailers seem more invested in strategic communication around diversity, equity and inclusion, based on web content in their consumer, job seeker and investor touchpoints.Research limitations/implicationsCoding and interpreting language through content analysis methods may introduce some level of subjectivity, particularly when dealing with unstructured data. Implications for how organizations acclimated in order to survive and thrive, while maintaining focus on stakeholders and strategy. Examining organizational mission statements and their contexts yields perspective into how organizations define themselves and what they do during times of crisis.Originality/valueThis study provides insights into the content, structure and functions of the statements against a specific comprehensiveness metric and reveals patterns about the texts and their contexts during a pandemic and strong cultural and societal movements.