The use of polyether polyols is common in polyurethane industry, particularly in soft PU applications. In particular, viscoelastic foams, characterized by slow recovery after compression, are obtained using poly(ethylene oxide) (PEO) polyols. Nanofilled polyols can be used for the production of viscoelastic foams with improved fire resistance properties. The high polarity of polyether polyols is responsible of a poor affinity with the organic modifiers used in commercial organically modified montmorillonite (omMMT). In this work, organically modified montmorillonites were prepared, having an improved affinity with the polyether polyols used for the production of soft PU foams. The montmorillonite was modified by using polyetheramines with different ethyleneoxide/propyleneoxide amounts. A strongly intercalated/exfoliated structure was obtained after mixing the polyol with the omMMT. The viscosity increased by three orders of magnitude and the diffraction angles of the MMT measured by x‐ray analysis decreased to values lower than 1.5°. The intercalated structure was preserved after the curing stage, when the isocyanate was added to the polyol/omMMT. The resulting polyurethane had an irregular open cell structure, and was characterized by a mechanical properties comparable to those of unfilled polyurethane. Copyright © 2009 Society of Chemical Industry