Purpose – This paper aims to make a contribution to the current lack of literature in the Australian context by reviewing qualitative feedback collected from students in five private higher education institutions. In particular, the paper seeks to examine factors influencing student choice to study at private higher education institutions and student perceptions of such institutions. Previous studies on this topic are mostly focussed on universities with lack of research with the booming private higher education sector. Design/methodology/approach – This study draws data from five different private for-profit higher education institutions in Australia. It involved feedback from 120 students undertaking higher education courses in different discipline areas at different stages of study. The study involved 15 focus group interviews with eight students in a group. The selection of students was based on the representation of different characteristics of student such as: male/female, domestic/international, and discipline areas. Findings – An analysis of the data collected from the students across these five institutions indicated that the main factors influencing student choice can be grouped in six domains. These are: student perception; access and opportunity; learning environments; quality of teachers; course design; and graduate success. This study reinforces that student perception of the private for-profit higher education institutions is an important factor in influencing student choice to study at the institution. Research limitations/implications – The limitation of the study was the ability to interview more students from larger colleges, across all discipline areas. However, the time and length of the focus group interviews was largely managed by the five institutions. Originality/value – The private higher education sector has experienced consistent growth in the last few years in Australia. Currently, there is no qualitative research done in Australian private higher education on factors influencing student choice to study with private institutions. The rise of such providers require research on insights about student choice, student expectation and their experience.

One way many universities have approached the process of better understanding and meeting the needs of their students is through student evaluations. The evaluation data provide not only diagnostic feedback but also useful information in terms of the quality of learning and teaching experiences. In an effective quality cycle, the data gathered are analysed and used to make improvements. This is often referred to as 'closing the loop'. However, for any evaluation data to be of value an important prerequisite for 'closing the loop' is that response rates should be sufficiently high to be representative of the student cohort. This paper describes how a faculty within Monash University utilising only web based surveys developed a successful communication strategy to elicit staff and student participation in the unit (subject) evaluation process which achieved a response rate as high as 83.2%.

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Purpose -The purpose of this paper is to highlight the importance of collecting and acting on student feedback as a key component of quality improvement in higher education. The paper seeks to outline a systematic improvement strategy adopted at a faculty level within a large university in Australia but will be of interest to leaders and practitioners of quality assurance programmes across the sector. Design/methodology/approach -A strategy to achieve quality improvement was designed and carried out jointly by the University Centre for Higher Education Quality (CHEQ) and the Centre for the Advancement of Learning and Teaching (CALT) with staff in one of the smaller faculties at the University. The faculty mean for student satisfaction lagged significantly below the means of other faculties, and five units (subjects) which were deemed to be "poorly performing" against the University's agreed target were selected for some intensive improvement. The guiding principles which underpinned the adopted strategy included: utilising student feedback data; targeting poorly performing units as a priority; linking staff and student development support; and documenting and demonstrating improvement as a consequence of the actions taken. Findings -A post-test evaluation of the five target units showed improvement in the form of increased student satisfaction. The strategy adopted at the University underlined the significance of collecting student feedback in quality enhancement, acting on the feedback and supporting academic staff in implementing improvements. Overall, the strategy signalled the interconnection between student evaluations and the quality of education programmes. Practical implications -The successful implementation of a unit improvement strategy at a faculty level within the University demonstrated the value of the approach and recommended its application as an improvement strategy across the whole institution, provided that the internal context of individual faculties is taken into consideration. This case study may also offer some guidance to other tertiary institutions looking into utilising evidence-based planning and decision making as a way of driving quality improvement. Originality/value -Many tertiary institutions around the world are currently collecting student feedback. However, the interconnection between the student feedback and actual institutional change is not always evident or addressed. Therefore, this University case study offers some direction towards a more effective utilisation of student evaluation data.

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