This article preseiits air alternative approach to evaliiatiiig iitarketiiig faculties in colleges and iiiiiversities throiighotit the United States. The atitliors have made this assessinetit on the basis of editorial review board inemberships rather tlian the more traditional approach of cotirttiiig the tiirriiber of academic piiblicatioiis b y faculty iiienibers. This evaluative tecliiriqire, origirially presented in the finance literattire, provides an ititerestitig contrast to existirig stitdies.
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