Rating Marketing Faculties on the Basis of Editorial Review Board Memberships

Abstract

This article preseiits air alternative approach to evaliiatiiig iitarketiiig faculties in colleges and iiiiiversities throiighotit the United States. The atitliors have made this assessinetit on the basis of editorial review board inemberships rather tlian the more traditional approach of cotirttiiig the tiirriiber of academic piiblicatioiis b y faculty iiienibers. This evaluative tecliiriqire, origirially presented in the finance literattire, provides an ititerestitig contrast to existirig stitdies.

International marketing serials: a retrospective

“…Faculty publication record is one of several reputation measures. Because academic institutions are also judged by editorial review board memberships (Boone et al, 1988;Kurtz and Boone, 1988;Urbancic, 1989), university administrators encourage faculty to serve on such boards. Furthermore, oftenpublished authors are asked to serve on review boards because they understand the serial's editorial policies and editor's preferences (Inkpen and Beamish, 1994).…”

International marketing textbooks

“…Marketing Review 14,1 10 1986; Coe and Weinstock, 1983;Kurtz and Boone, 1988;Marquardt and Murdoch, 1983;Morrison and Inkpen, 1991;Robinson and Adler, 1981).…”

Applying the h-index in exploring bibliometric properties of elite marketing scholars

“…Some marketing scholars have provided rankings of marketing journals based on academics' perceptions of prestige (Hult et al 1997;Mort et al 2004;Theoharakis and Hirst 2002). Other academics have ranked marketing departments using editorial board memberships as the relevant metric (Kurtz and Boone 1988;Urbancic 2005). Bakir et al (2000) ranked marketing scholars and marketing departments as a function of publications (and fractional publications) in six leading marketing journals namely Journal of Marketing (JM), Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), Marketing Science (MS), Journal of the Academy of Marketing Science, and Journal of Retailing.…”