SUMMARY -In this observational study, direct and indirect (moderator and mediator) relationships between sociodemographic (age, gender, life partner, education level, income and length of treatment) and psychological (Hospital Anxiety and Depression Scale, HADS) variables and satisfaction with hospital care (EORTC INPATSAT32) in adult (advanced cancer) patients were investigated. Study sample consisted of 75 hospitalized advanced cancer patients recruited at the Zagreb University Hospital Centre and Sestre milosrdnice University Hospital Centre in 2015. Statistically significant negative correlations were found between HADS and elementary school education level, as well as with all satisfaction variables (satisfaction with physicians, nurses and organization). Moderate to high and statistically signifi cant positive correlations were found between elementary school level and all satisfaction variables. Gender and level of education appeared as signifi cant moderator variables in the relationship between HADS and satisfaction with nurse care. Th ere were no signifi cant mediator eff ects of sociodemographic variables on the correlation between HADS and satisfaction with care. Male participants who were more disturbed emotionally were more satisfi ed with nurses. Participants with elementary and high school levels of education and lower scores on HADS were more satisfi ed with nurses, while participants with university level of education had higher HADS scores and lower level of satisfaction with nurses.

Purpose The purpose of this paper is to show the application of Q methodology in the practice of policymaking, namely, in the field of the wine business. Today, Q methodology has a rising significance in all aspects of human behavior where there is a need for gathering and analyzing qualitative data. This paper discusses the applicability of Q methodology as a participative bottom-up tool for extracting priorities for tailor-made sectorial policies in the field of the wine business. Design/methodology/approach Developed by William Stephenson almost a century ago, Q methodology was primarily used to study human behavior in different psychoanalysis practices and personality tests. But it can be used also as a tool to extract important opinions of stakeholders in the process of making new sectorial policies. To prove the applicability of Q methodology for this task, data collected from 30 small and medium Croatian winemakers are used as a case study. Selected winemakers originate from coastal and continental regions of Croatia covering the whole country. Gathered data were analyzed using the PQMethod ver. 2.35 software. Findings The results of the data analysis have given an insight into Croatian small wine business perspectives, rapidly revealing factors which matter the most to them (luck, value added tax, import lobby, margins in HORECA). On the other side, factors like automated grape harvesters, subsidized fair participation were identified that matter the least, and factors like prices and procedures for mandatory analyses, paperwork for exports and development of new sales channels are considered as neutral. Research limitations/implications The selected participants are a small, but representative, group of Croatian winemakers and generalization of findings to the whole winemaking sector should be undertaken with caution. Q methodology is primarily an explorative technique, which brings a sense of coherence to the relation of the research question and contested answers, but prone to straightaway change. Practical implications Q methodology enables a participatory approach, rapid analysis and focus on the most important factors for changing relations and effects of planning and execution of sectoral policies. It can be used to effectively extract relevant factors common to group of different individuals acting in the same sector with the same goal. Originality/value This research provides an insight into potentials of Q-methodology approach when considering the theoretical framework for the policy making process. Therefore, it also widens its applicability in research of subjective viewpoints on different issues in a particular business sector.

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"PR stunt" or „Publicity Stunt“ is a carefully planned event with the aim of drawing public attention to the organizers of the stunt or to another goal of the stunt organization. The reasons for considering the use of a promotional stunt have a great potential for a return to investment and the "earnings" from unpaid advertisements in the media which spontaneously reported that something interesting had happened. Apart from the media themselves, the general public also significantly contributes to the spread of publicity through stunts, so that today practically everyone can record the interesting thing they come across via their smartphone and share it on the Internet. Higher education, but also general education, has transformed from a traditional centuries-old approach where the focus was on teachers and institutions to a modern mass approach where the focus is on students and studying occurs through partnership and cooperation within the learning process. The emergence of mass higher education in almost all countries of the world now implies public criticism of factors such as: the quality of lifelong learning services, the success of examinations, the management of the institution, the form of funding and the student standard. Massification is accompanied by the expansion and diversification of higher education, and the result of the latter is the emergence of competition among individual higher education institutions. Therefore, the importance of effectively conveying the message of a higher education institution to a (potential) student or his sponsor of education therefore becomes the subject of professional marketing communication. The paper provides an overview of PR Stunts in Croatia and the world and proposes thematic guidelines for their organization.

The aim of this research was to examine the perception of car tire brands and thus the group of car tire brands among Croatian drivers by using the Q-methodology. Q-methodology is still considered an avant-garde approach in social sciences, but broadly used when researching prevailing opinion regarding important matters. The research determined there are 45 car tire brands and 7 brand groups present in Croatia. As expected, the leading car tire brands have a significantly more positive perception among Croatian drivers, when considering the average of the brand group results however, they score more poorly. Given that the range of sub-brands covers the entire spectrum of car tires in different price and quality classes, the perception of brands should be clearly separated from the driver’s payment options. Croatian drivers have access to a wide selection of different brands and sub-brands of car tires, with only a part of it familiar to them