The speedy development of technology in the use of smartphones and their mobile applications (apps) have become momentous and influential in today’s consumer perceptions. Accordingly, the media has in recent years advocated the nutritional, environmental, and economic benefits of edible insects. However, there is still a lacklustre aggressive multipronged approach to filling the awareness and acceptability gap of entomophagy through mobile apps and media. Therefore, this study aimed to assess the contribution of a developed and designed Mobile App in comparison with Other-Media Platforms in creating awareness and lack of acceptability. A total of 200 questionnaires were purposively distributed, 100 to each group and retained a 92% response rate. PLS-SEM was employed to simultaneously explain and predict the structural relationships among the (Insefood Mobile App and Other Media Platforms) and (Awareness and Acceptability). The reliability and validity of the measurement model were assessed using the four recommended procedural remedies; Factor loadings, Average Variance Extracted (AVE), Composite Reliability (CR), and Discriminant Validity. The structural model assessment and bootstrap resampling procedure was conducted to ascertain the statistical significance of path coefficients after running the PLS algorithm. The findings indicated high coefficients of determination for Insefood App, about 80% on awareness and 83% on acceptability, while Other Media Platforms’ coefficient of determination was 28% on awareness and 35% on acceptability. Predictive relevance of Insefood values 0.562 on acceptability and 0.535 on awareness, and other media platforms recorded 0.061 on acceptability and 0.081 on awareness at (p˂ 0.05). Thus, Insefood Mobile App contributed highly to awareness and acceptability than Other-Media Platforms. Affirmed the higher efficiency of the Insefood Mobile App in driving awareness and acceptability at a larger scale than Other Media Platforms. This informs the need to Engage in robust and more technological yet, vigorous insect-product marketing.

In view of the emerging challenges of climate change and population growth, the need to ensure consumer health safety among other factors is paramount; this practice has not been standardised, and the health risks and impacts on the environment arising from the practice are not known. While the global consumption of chicken products especially chicken meat drastically increased over the years and the trend is expected to continue. Much of the increase in demand is in the developing countries coupled with demand for the four traditional feed ingredients; maise meal, soya bean meal, fish meal, and meat meal. In all three poultry production systems that are extensive, semi-intensive and intensive, a wide range of alternative feedstuffs should be available for use. Expanding populations will create greater demand for chicken products, and the importance of feed industry resources and production systems will increase. This therefore calls for a need to enhance efforts towards increased chicken productivity. This study, therefore, evaluated the growth performance, feed conversion efficiency, and cost-effectiveness of feed supplementation termite Macrotermes bellicosus for indigenous chicken diets. Three groups of twenty IC were placed on diets comprising prepared feeds with different termite inclusion levels (0%, 2.5% and 5%) for each group for six weeks. Results reveal that the termite supplementation provides high crude protein content (43.36%), which leads to enhanced weight gain but no significant differences in the FCR of ICs compared to conventional feeds. Supplementation at different levels offers varying outcomes regarding feed intake: IC on a diet T3 had a lower feed intake compared to T2 but registered higher FBW and SGR. The use of termites contributes to smallholder farms’ food security by providing a cheaper alternative to commercial poultry feeds; and also increases the market value of IC, thus, increasing the profitability of IC production

The speedy development of technology in the use of smartphones and their mobile applications (apps) have become momentous and influential in today’s consumer perceptions. Accordingly, the media has in recent years advocated the nutritional, environmental, and economic benefits of edible insects. However, there is still a lacklustre aggressive multipronged approach to filling the awareness and acceptability gap of entomophagy through mobile apps and media. Therefore, this study aimed to assess the contribution of a developed and designed Mobile App in comparison with Other-Media Platforms in creating awareness and lack of acceptability. A total of 200 questionnaires were purposively distributed, 100 to each group and retained a 92% response rate. PLS-SEM was employed to simultaneously explain and predict the structural relationships among the (Insefood Mobile App and Other Media Platforms) and (Awareness and Acceptability). The reliability and validity of the measurement model were assessed using the four recommended procedural remedies; Factor loadings, Average Variance Extracted (AVE), Composite Reliability (CR), and Discriminant Validity. The structural model assessment and bootstrap resampling procedure was conducted to ascertain the statistical significance of path coefficients after running the PLS algorithm. The findings indicated high coefficients of determination for Insefood App, about 80% on awareness and 83% on acceptability, while Other Media Platforms’ coefficient of determination was 28% on awareness and 35% on acceptability. Predictive relevance of Insefood values 0.562 on acceptability and 0.535 on awareness, and other media platforms recorded 0.061 on acceptability and 0.081 on awareness at (p˂ 0.05). Thus, Insefood Mobile App contributed highly to awareness and acceptability than Other-Media Platforms. Affirmed the higher efficiency of the Insefood Mobile App in driving awareness and acceptability at a larger scale than Other Media Platforms. This informs the need to Engage in robust and more technological yet, vigorous insect-product marketing.