Luís Curral, (2015),"Prototype models of opportunity recognition and the decision to launch a new venture: Identifying the basic dimensions", If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to understand more about the conditions which foster certain women's resilience in science engineering and technology (SET) entrepreneurship. The research responds to the so-called "leaky pipeline", which sees progressively smaller numbers of women participating in SET at each developmental stage from training to employment, and asks why some women establish and grow their businesses while others are discouraged. Design/methodology/approach -In all, 15 female SET entrepreneurs, with businesses that had progressed beyond the initial start-up phase were selected from national databases. Data were collected from semi-structured interviews and documentary records over a six-month period and analysed using both manual and software-based thematic review. Responses were mapped to bring narratives to the forefront, and were compared using relevant literature on emerging gender topics. Findings -Findings suggest that female SET entrepreneurs undertake a continual process of adjustment to cope with the perceptual tendencies of visibility, contrast and assimilation (Kanter, 1993). They make frequent allowances and/or arrangements for their "unusual" status within the industry. In overcoming limited opportunities for women in traditional SET roles, participants perceived assimilation in terms of becoming an "honorary man", occasionally in attitude, but primarily via hard-earned proof of personal expertise. Originality/value -This research considers an under-researched group, dealing both with female entrepreneurship generally and women's involvement in the SET sector specifically, and demonstrates the complexity of responses to gendered business environments. Increased awareness of the issues facing women in SET is vital in beginning to address the leaky pipeline.

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This study explores the identity work carried out by three female owner‐managers in creative industry businesses, identified in Government reports as a discriminatory industrial sector for women in the UK. Through the development of narratives by the owners and other participants, observation of practice and review of online and offline materials, three cases emerged. These showed overlapping, different identities developed and performed through identity work. Each presented rational and logical persona as business leaders despite observation showing extensive use of intuition and gut feeling in both creative and entrepreneurial aspects of the business. Intuition and gut feeling were seen as inappropriate at work as they belonged to the home sphere, emotionally based and therefore automatically unreliable. While occupying male stereotypes and avoiding the female realm of emotion at work, these women expressed femininity through their emphasis on the maternal, ‘being a good mother' as a desired ideal being embedded in work as well as home practice.

Purpose The decline of the British public house (pub), well documented over the past three decades, is often linked to detrimental social and economic conditions in communities. The purpose of this study was to explore brewery responses to turbulent market conditions for the pub trade, with a focus on innovation through design. Design/methodology/approach A longitudinal, qualitative study was conducted over 12 months, with 4 months of close participant observation within the company, to explore the experiences of a design team located within a medium-sized UK brewery. Findings The “pubscape” emerged, extending and augmenting earlier models of the “servicescape”, driven by an entrepreneurial shared vision recognising the importance of design and innovation in delivering the modern pub. Research limitations/implications A single case – one brewery – formed the basis for a longitudinal qualitative study, with the associated benefits and disadvantages typical of single case research in providing insights rather than measurable outcomes. Other cases and other research methods would allow testing of ideas, rather than exploration, and generate different perspectives. Practical implications The research indicates the value of adopting an entrepreneurial approach to address challenging trading conditions and shows the practical role that design can play in rethinking service offerings to fit consumer needs and aspirations. Originality/value New insights into modern pub management have emerged from this study, positioning design innovation as a route to delivering successful British destination pubs by innovating while retaining traditional brand values and local identity markers, using the “pubscape” as a specific way to envisage innovative servicescape environments.