Interventions are needed to encourage higher compliance with current recommendations. The complexity of the recommendations is the most likely reason for the suboptimal compliance.
*Este trabalho corresponde basicamente ao discurso de patrono que o autor pronunciou para os formandos da Faculdade de Ciências Econômicas e Administração de Empresas da Federação Braz Cubas de Mogi das Cruzes, em 20 de abril de 1979.
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