Shopping can be one of the primary motivations for tourism, and commercial revenues are becoming an indispensable source of income for airports. Understanding airport shoppers' satisfaction is thus becoming increasingly relevant for airport operators and remains largely unexplored in the academic literature. This paper contributes to the strand of the literature analysing the satisfaction of duty-free shoppers through a six-item construct that was modelled using a hybrid fuzzy TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method. A questionnaire was administered at the international terminal of a regional airport in Australia. The results show that the differences in terms of place of residence and passengers' destination route are factors influencing the level of shoppers' satisfaction. Residents in Australia and passengers travelling short-haul are more satisfied than non-residents of Australia and those travelling long-haul. With respect to each attribute, the satisfaction elasticities show that shoppers are more elastic in terms of the variety of items available in the shops and the choice of international brands; and satisfaction is less elastic with respect to the ease with which specific items can be found, as well as the 'look and feel' of the shops.
This paper studies the adoption of mobile Internet by airports. Using a new theoretical model, the study tests whether early adopters of mobile Internet for airports can be considered real innovators. Seventy-five international airports from four different geographical areas and of three different sizes are analyzed. The paper complements the analysis with an additional innovation adoption, the PC-Website, and two dimensions are analyzed: the time of adoption and the degree of maturation. Our findings show that there are four real innovator airports: London Heathrow, London Stansted, Amsterdam Schiphol and Copenhagen. Airport innovation is found to be related to geographical location and commercial revenue rather than to airport size. The four real innovator airports iPhone apps are used as case studies to identity best practices for the delivery of airport mobile services
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