We analyzed 700 million words, phrases, and topic instances collected from the Facebook messages of 75,000 volunteers, who also took standard personality tests, and found striking variations in language with personality, gender, and age. In our open-vocabulary technique, the data itself drives a comprehensive exploration of language that distinguishes people, finding connections that are not captured with traditional closed-vocabulary word-category analyses. Our analyses shed new light on psychosocial processes yielding results that are face valid (e.g., subjects living in high elevations talk about the mountains), tie in with other research (e.g., neurotic people disproportionately use the phrase ‘sick of’ and the word ‘depressed’), suggest new hypotheses (e.g., an active life implies emotional stability), and give detailed insights (males use the possessive ‘my’ when mentioning their ‘wife’ or ‘girlfriend’ more often than females use ‘my’ with ‘husband’ or 'boyfriend’). To date, this represents the largest study, by an order of magnitude, of language and personality.

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Language use is a psychologically rich, stable individual difference with well-established correlations to personality. We describe a method for assessing personality using an open-vocabulary analysis of language from social media. We compiled the written language from 66,732 Facebook users and their questionnaire-based self-reported Big Five personality traits, and then we built a predictive model of personality based on their language. We used this model to predict the 5 personality factors in a separate sample of 4,824 Facebook users, examining (a) convergence with self-reports of personality at the domain- and facet-level; (b) discriminant validity between predictions of distinct traits; (c) agreement with informant reports of personality; (d) patterns of correlations with external criteria (e.g., number of friends, political attitudes, impulsiveness); and (e) test-retest reliability over 6-month intervals. Results indicated that language-based assessments can constitute valid personality measures: they agreed with self-reports and informant reports of personality, added incremental validity over informant reports, adequately discriminated between traits, exhibited patterns of correlations with external criteria similar to those found with self-reported personality, and were stable over 6-month intervals. Analysis of predictive language can provide rich portraits of the mental life associated with traits. This approach can complement and extend traditional methods, providing researchers with an additional measure that can quickly and cheaply assess large groups of participants with minimal burden.

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We have developed a method for recommending items that combines content and collaborative data under a single probabilistic framework. We benchmark our algorithm against a naive Bayes classifier on the cold-start problem, where we wish to recommend items that no one in the community has yet rated. We systematically explore three testing methodologies using a publicly available data set, and explain how these methods apply to specific real-world applications. We advocate heuristic recommenders when benchmarking to give competent baseline performance. We introduce a new performance metric, the CROC curve, and demonstrate empirically that the various components of our testing strategy combine to obtain deeper understanding of the performance characteristics of recommender systems. Though the emphasis of our testing is on cold-start recommending, our methods for recommending and evaluation are general. Methods and Metrics for Cold-Start Recommendations ABSTRACTWe have developed a method for recommending items that combines content and collaborative data under a single probabilistic framework. We benchmark our algorithm against a naïve Bayes classifier on the cold-start problem, where we wish to recommend items that no one in the community has yet rated. We systematically explore three testing methodologies using a publicly available data set, and explain how these methods apply to specific real-world applications. We advocate heuristic recommenders when benchmarking to give competent baseline performance. We introduce a new performance metric, the CROC curve, and demonstrate empirically that the various components of our testing strategy combine to obtain deeper understanding of the performance characteristics of recommender systems. Though the emphasis of our testing is on cold-start recommending, our methods for recommending and evaluation are general.