In the prevailing era, the most relevant issues seem to be the development of an adaptive policy of an energy sales company to ensure financial stability and sustainable development in the course of energy sales activities. This study continues the cycle of the author's general research devoted to the methodological issues of an adaptive policy development in relation to the key business processes of energy sales activities implemented by an energy sales company, the specifics of its work as a guaranteed energy (capacity) supplier, etc. The article examines the conditions and factors that determine the need to develop an adaptive system for an energy sales company to organize payment acceptance. When it comes to the business process organization for payment acceptance, energy retail companies need to take into account the conditions and factors that set the long-term trend in this area: changes in legislation, the strength of market competition and the trends of the payment acceptance market infrastructure, the ongoing coronavirus infection pandemic, and the ongoing technological change. Management decision-making should be based on the principles of economic feasibility and efficiency in conjunction with legal requirement compliance. Power supply companies need to use the conditions and factors highlighted in the study to build up competitive advantages in the field of payment acceptance organization, to maintain and develop their market position, which can only be done through an adaptation policy in this area. For the purpose of economic efficiency increase concerning organization payment acceptance business process, energy sales companies need to plan the indicators of the payment acceptance system, implement measures for their implementation (achieve target values), carry out the analysis of the achieved results and their reflection, which will ensure timely and reasonable acceptance of management decisions.

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The paper discloses the approach and results of the study of the electric power market (electricity market) related to the II non-price zone on the basis of the formulation of indicators that make it possible to highlight its specificity. The results of a study devoted to the solvency of electricity consumers - individuals are revealed by comparing the level of average income in the regions of the Russian Federation and the conditional maximum amount of electricity that can be paid for from these incomes. It has been established that despite the opportunities for timely payment, there remains a low payment discipline for a number of consumers, which is reflected in the growth of receivables and, as a result, leads to cash gaps. During the review of the dynamics of debt, the scope of cash gaps was determined, which in 2018 amounted to more than 169 billion rubles. Power supply companies attract loans for timely settlements, what entails additional costs and worsens financial results. The impact of the identified factors on the main indicators of power supply companies being last resort providers of electricity in Russia, including the power supply company under study, was assessed. The results obtained will be further used to develop methods for the diagnostic analysis of critical risk zones, which determine the financial stability of the power supply company being a single purchaser and last resort provider of the 2nd non-price zone.