The article is devoted to the investigation of poetic discourse. Discourse is understood as the actualization of text structures in interaction with extralinguistic factors. The article considers the problems of understanding, methods of comprehension and the method of analyzing a poetic text; understanding of the unity of language and thinking, the author's axiological paradigm, refracted through the prism of the dynamics of cultural experience. The author analyze fiction that allow to retrace the formation of poetic concept. The influence of the structure on the formation of text is also presented. The main individual concepts are determined. The given examples illustrate the statements under consideration.