The processes of development of the system for managing the personnel potential of the region are studied in the article. Theoretical approaches to the formation of labor potential and organization of activities in the conditions of different countries are considered. It is shown that for effective management of personnel potential, it is necessary to pre-calculate indicators for assessing the elements of this potential. The specificity of the strategy for optimizing the methods and factors for choosing these indicators for the purpose of making economic decisions is revealed. Statistical data on the costs of using digital technologies in the management of human resources are systematized. A model of innovative human potential has been developed. The article presents the advantages of using a digital approach in determining the directions for improving the quality of the resource potential, reveals the reasons, difficulties and laboriousness of other approaches used in the formation of labor potential. The transparency and coherence of extreme labor resource management programs are substantiated, and a mechanism for a digital approach is proposed that can ensure not only the implementation of long-term project priorities, but also guarantee the highly effective implementation of large-scale targeted development programs of countries. Among the main problems, the low efficiency of human resources in the implementation of digital technologies has been identified. The necessity of forming uniform requirements for managers is substantiated.

The article substantiates the relevance of research on the assessment of students’ professional competencies in the course of implementing online digital learning technologies at universities, as well as unpacks the features of the flipped learning system as a means of determining the assimilation of competencies by students in the studied disciplines. The authors consider the flipped learning implementation methods, such as information collection, analysis, systematization, understanding, application, and competencies. It is shown that digital technologies in education, being a complicated multifunctional complex of influence on the quality of education, have a very ambiguous effect on the formation of professional competencies. Revealed specifics of using high-quality resources when creating digital technologies include special illustrations, a large number of diagrams, animations, audio fragments, web-3.0, video fragments, interactive tasks, animated presentation forms, maps, analytical tables, digital content designed according to the rules of digital communications, its presence in social networks, and much more. The sociological study was conducted involving groups of intramural students of one of the leading universities of the Russian Federation. The professional competencies that students receive in the context of the implementation of online technologies have been assessed. The results of sociological study on students’ readiness for flipped learning have been presented in graphical form. The authors have analyzed the effectiveness of different forms of classes, such as lectures, practical classes, and control, as well as have systematized the trends of educational processes digitalization, and their role in the development of economic processes.

The article substantiates the need to study the conditions for the formation of the middle class. Various approaches to the assessment of the middle class are considered and the author's approach based on factor modeling of balanced personality development is justified. The model clearly allows us to understand the reasons for the extremely low share of the middle Russian class, the lack of coordination of institutional changes with the harmonious development of the individual. This is due to the unevenness of ownership of production elements, the factors of the impossibility of changing the social status for people with higher education and demanded qualifications. Based on the simulated factors of life satisfaction and comfort of living of the population, a sociological survey was carried out, the results of which were processed using economic and mathematical methods and presented in graphic form. The author substantiates the use of the factor model of population quality of life management for the formation of methods and technologies for managing a set of measures that allow influencing the increase in the share of the middle class.