ResumenEn México el turismo es parte importante de la actividad económica complementaria en el sector rural, por lo que toma relevancia en la Política Turística del país. Por esta razón se destinan apoyos económicos y se crean programas como el de los denominados Pueblos Mágicos. El Estado de México cuenta con cinco pueblos que recibieron este título, gracias a la existencia de recursos naturales, culturales, humanos, entre otros, y por la integración del Comité Pueblo Mágico (CPM), uno de los requisitos no negociables; el objetivo de esta investigación fue analizar la participación de los CPM de Tepotzotlán y el Oro para destacar la aportación que estos generan al desarrollo de las localidades. Se aplicaron 245 encuestas a diferentes actores y se analizaron a través del método descriptivo. Los resultados muestran que: a) los CPM carecen de un plan de trabajo que involucre a las comunidades rurales; y b) existe desinformación de los alcances del programa hacia la población local. Se concluye que la falta de claridad en las reglas de operación del Programa Pueblos Mágicos y las escasas evaluaciones del mismo hace que no se cumplan los objetivos del programa, y que la denominación sólo beneficie a sectores urbanos del municipio, abriendo las brechas de desigualdad con la población rural.Palabras clave: brechas de desigualdad, competitividad, organización, turismo rural. IntRoduccIónD ebido a que se encuentran alejadas de los centros urbanos y grandes conglomerados, las comunidades rurales cuentan con una gran diversidad de recursos naturales y culturales que AbstRActIn México, tourism plays an important role as a complementary economic activity in the rural sector, which is why it takes on relevance in the country's Tourism Policy.

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Objective. To elaborate an inventory of tourism resources identified in the mountain area of Texcoco, which serve as an instrument for planning and organizing the local tourism system. Design/Methodology/Approach. We considered the application of a survey to the auxiliary authorities, as well as to local and external actors that would allow contextualizing the tourism dynamics in the area. The task was supported by field trips applying the ethnographic method. From the collected data, eight localities were selected within the characteristics, a greater number of tourism resources were identified. Results. It was determined that some of the selected localities have sufficient attributes to potentiate some of their resources as a strategy for local development. Limitations/Implications. The restriction to access information in local offices of the municipal government limited the approach to some resources; thus, self-reported data had to be constructed through the perception of some individuals. Conclusions. It is necessary to develop tourism land-planning instruments through mechanisms of management that include training for local actors on various topics for the sustainable use of tourism resources.

Objective: Tourism has become the main engine of economic, social and environmental development in several countries, so promoting tourism awareness among tourists and the local population should be a priority. The present study aims to suggest a status of the research carried out on the topic of tourism awareness. Design / methodology / approach: The type of analysis is through a retrospective and exploratory bibliometric study. The analysis materials were scientific articles and a training manual published between 2000 and 2020, registered by Scopus, Emerald insight and Dialnet, using “tourism awareness” as the keyword. Results: When considering the three senses in which tourism awareness ought to operate, it is concluded that studies are more focused on the relationship and contact of the host community with the tourist. It is observed that four out of six articles in this sense consider that education, training, and government policies around tourism awareness should be developed in a better way in the destinations, in order to be an element that contributes to the development of communities and reduces poverty in developing countries. Study limitations / implications: It is considered a limitation not to include thesis dissertations. Findings / conclusions: It is necessary to make visible the importance of tourism awareness as a local development strategy for communities, in addition to including tourism awareness on the part of tourists.

El Parque Nacional Molino de Flores Nezahualcóyotl (PNMFN), conocido localmente como “El Molino de Flores” fue decretada como Área Natural Protegida el 5 de noviembre de 1937 bajo el gobierno del expresidente Lázaro Cárdenas, y desde ese entonces, es y ha sido un punto obligado de visita y esparcimiento para las comunidades aledañas y municipios colindantes a Texcoco, Estado de México.