In the era of the rapid development of information technology, knowledge and creativity play a key role in development.  The creative industry, a very high-growth sector in Indonesia, has shown success in providing employment and economic growth.  The innovation system, the heart of the creative industry, is increasingly complex because it implies a trend-shifting perspective from a supply economy to a consumer demand-driven economy.  Communication systems play an important role in the social process of development. Communication not only conveys the idea of sustainable development but also creates opportunities where sustainability values can be realized. The communication system for the development of the creative industry in Jepara Regency, especially related to the woodcarving industry is currently in a crisis, very weak, and not adaptive to the environmental situation that surrounds it. The purpose of this study is to explore how strong and adaptive development communication responds to the complexity of the creative industry ecosystem in Jepara as a carving city, through the approach of Pentahelix stakeholder theory and Luhmann's social system theory.  The method applied in this study is exploratory qualitative. It focuses on a theoretical approach that can explain the shifting economic perspective on the system of innovation, production and reproduction of knowledge through the Stakeholder Pentahelix model and the theory of communication systems. As a carving center in Indonesia, Jepara is an interesting case study to analyze from this theoretical approach.  The results of this study have shown that Jepara's development communication system is not strong and adaptive in capturing what its people need.  The development system in dealing with the complexity of the creative industry environment is still not optimal. The system is not effective in reducing and selecting feedback from the community. So, the production and reproduction of information do not solve the complexity of the environment.  In addition, The convergence of theories shows the overlapping relationships between all  Pentahelix Stakeholders, the interpenetration of systems, and the designation of prominent media, through science journalism, as an interpretive framework of the convergence of the theory described.  For further research, it is hoped that we will further explore the complexity of the environment through the Participatory Action Research method so that the results are more representative of the construction of reality that exists in society.