Many small-medium size enterprises (SMEs) are adopting social media platforms to contact their potential customers and provide their services. The impact of this adoption on the SME's performance has been roughly examined by researchers in the Middle East region particularly Palestine. Constructs and variables of three models (TOE, TAM, TPB) were used as potential predictors of social media adoption including technological, organizational, environmental context, perceived ease of use, perceived usefulness, attitude toward technology, and capability to control technology. Furthermore, the influence of this adoption on SMEs performance was also tested. A closed question questionnaire was used to gather the data, and simple regression analysis was used to examine the hypotheses.  Findings revealed that all of the seven independent construct/variables except the technological context positively influence SME's adoption of social media, and social media adoption in turn positively influence SME's performance. The findings may be beneficial to SMEs's managers and the authorities as well to facilitate the use of social media by SMEs.

Higher education institutions are increasingly adopting leaning management systems (LMS) as a complementary tool in improving learning systems. The purpose of this study is explore the factors influencing students' satisfaction in Palestine Technical University-Khadoury (PTUK) in Palestine toward using the learning management system (Moodle). Six potential factors were used including perceived ease of use, perceived usefulness, information quality, system quality, service quality, and computer self-efficacy. Surveying strategy was used to collect the required data; 372 questionnaires were analyzed using simple and multiple regression. The findings revealed that all the examined predictors had significant influence on students' satisfaction toward using LMS. These findings enrich the previous literature with input towards adopting learning management systems in higher education institutions. The authors recommended that the LMS at PTUK should be integrated with social media platforms, and designed in a way that allow it to work fully and properly on mobile phones.

E-loyalty has received great interest from researchers as a key element for customer retention and the growth of firms as well as gaining new customers. This study aims to investigate the impact of the electronic website services quality on e-loyalty in the companies listed within Paltel using electronic satisfaction as a mediating variable. Seven dimensions of e-service quality are examined including content, structure, interaction, presentation, responsiveness, e-security, and reliability. The quantitative research approach is conducted on the returned 393 valid surveys. The findings revealed and emphasized the role played by e-satisfaction as a mediating variable between the independent variable's dimensions and the independent variable.

There is no doubt that social media continues to influence the communication setting of our modern world, and it continues to contribute to and influence the academic lives of the students across the globe. The aim of this study is to survey the impact of using social media on the academic performance of Business College's Students at the University of Jordan. Four independent variables were selected including: The duration of use, the nature of use, the number of social media outlets used and the appropriateness of use. A sample of 235 students was randomly selected and analyzed using SPSS. The data were quantified using descriptive means and then analyzed using regression analysis. The findings of this research have provided a strong statistical evidence that social media indeed tends to positively impact student GPAs, with duration of use and appropriateness of use as the most influencing factors.

Many countries in the Middle East region are adopting the e-government portals to provide services to the citizens. Citizens should be satisfied with these portals and judge them as trustworthy in order to participate in the e-government activities as a primary stakeholder. This study aims to investigate the antecedents of trust in e-government in Palestine from citizens' perspective. The proposed model consisted of four main constructs including technical, governmental, risk factors, and propensity to trust in technology, in addition to five demographic characteristics (age, gender, educational level, income, and internet experience). A closed question questionnaire was designed to collect data, 340 valid questionnaires were retrieved. Simple and Multiple regression analysis were used to build an adequate model. Findings revealed that each construct has separately influenced trust level in e-government, but when combined together, technical and governmental factors have positive influence on citizens' trust level in e-government services, risk factors have a negative influence, whereas the influence of propensity to trust was eliminated. Surprisingly, demographic characteristics showed no statistically significant differences in the level of citizens' trust in e-government. These findings may help government official in improving e-government services by enhancing security measures adopted on the e-government portals thus encouraging citizens to use these services