Many small-medium size enterprises (SMEs) are adopting social media platforms to contact their potential customers and provide their services. The impact of this adoption on the SME's performance has been roughly examined by researchers in the Middle East region particularly Palestine. Constructs and variables of three models (TOE, TAM, TPB) were used as potential predictors of social media adoption including technological, organizational, environmental context, perceived ease of use, perceived usefulness, attitude toward technology, and capability to control technology. Furthermore, the influence of this adoption on SMEs performance was also tested. A closed question questionnaire was used to gather the data, and simple regression analysis was used to examine the hypotheses.  Findings revealed that all of the seven independent construct/variables except the technological context positively influence SME's adoption of social media, and social media adoption in turn positively influence SME's performance. The findings may be beneficial to SMEs's managers and the authorities as well to facilitate the use of social media by SMEs.

Higher education institutions are increasingly adopting leaning management systems (LMS) as a complementary tool in improving learning systems. The purpose of this study is explore the factors influencing students' satisfaction in Palestine Technical University-Khadoury (PTUK) in Palestine toward using the learning management system (Moodle). Six potential factors were used including perceived ease of use, perceived usefulness, information quality, system quality, service quality, and computer self-efficacy. Surveying strategy was used to collect the required data; 372 questionnaires were analyzed using simple and multiple regression. The findings revealed that all the examined predictors had significant influence on students' satisfaction toward using LMS. These findings enrich the previous literature with input towards adopting learning management systems in higher education institutions. The authors recommended that the LMS at PTUK should be integrated with social media platforms, and designed in a way that allow it to work fully and properly on mobile phones.

Many countries in the Middle East region are adopting the e-government portals to provide services to the citizens. Citizens should be satisfied with these portals and judge them as trustworthy in order to participate in the e-government activities as a primary stakeholder. This study aims to investigate the antecedents of trust in e-government in Palestine from citizens' perspective. The proposed model consisted of four main constructs including technical, governmental, risk factors, and propensity to trust in technology, in addition to five demographic characteristics (age, gender, educational level, income, and internet experience). A closed question questionnaire was designed to collect data, 340 valid questionnaires were retrieved. Simple and Multiple regression analysis were used to build an adequate model. Findings revealed that each construct has separately influenced trust level in e-government, but when combined together, technical and governmental factors have positive influence on citizens' trust level in e-government services, risk factors have a negative influence, whereas the influence of propensity to trust was eliminated. Surprisingly, demographic characteristics showed no statistically significant differences in the level of citizens' trust in e-government. These findings may help government official in improving e-government services by enhancing security measures adopted on the e-government portals thus encouraging citizens to use these services

Social media has changed the modes of all aspects of business operations, particularly human resource management practices. Firms are increasingly using social media tools to facilitate information sharing among their employees in an attempt to improve the innovation process and firm performance. It is expected that using new information technologies such as social media will enable the firm to act proficiently on business opportunities and reconfigure human resources by utilizing networks to routinize the business's knowledge and innovation competencies. This study aims to examine how different purposes of social media use to influence employees' level of job performance directly or indirectly through job satisfaction as a mediator. Two purposes are identified: work-related purposes and personal purposes. A closed questions survey tool was used to gather the data from the employees of three leading organizations in the Tulkarm district. Two hundred eighty-two valid questionnaires were analyzed using SPSS and IBM SPSS Amos 24. The findings revealed that the impact of using social media for work purposes on job performance is fully mediated by job satisfaction, while social media use for personal purposes does not influence job performance directly nor indirectly. The current study enriches the available literature by examining social media use from two perspectives: work-related and personal purposes, thus added value to the available literature, particularly in the Palestinian context. Practically, managers could benefit from the work by adopting relevant strategies to guide this use in a way that motivate the employees towards achieving the goals of the organizations. Such as offering reliable internet services which may help in encouraging the employees or even attracting the ones who are not engaged yet in social media to start using it for work purposes, as for personal purposes, specific policies can be adopted to monitor this use within controls. The article recommends organizations to utilize and direct social media use for work purposes towards achieving the goals of the organizations. Keywords: communication, job satisfaction, performance, personal purposes, social media.

Social Network Sites (SNSs) are widely used by university students these days. The underlying reasons behind this use vary between academic and nonacademic purposes. The question is whether this use influences the students' academic performance or not. The aim of this study is to answer this question by examining the impact of five potential variables on the use of SNS, and the influence of this usage on the students' academic performance at Palestine Technical University- Kadoorie (PTUK). Five variables are included: the gender, age, faculty, duration of use, and computer self-efficacy. Stratified sampling technique was used to gather the required data, 369 valid survey items were retrieved and analyzed using SPSS 20.0. The findings revealed that among the five variables, only students' faculty and computer self-efficacy have positive influence on SNS use, and SNS use has positive influence on students' academic performance. The researchers recommend that PTUK should adopt strategies that direct students' use of SNS in beneficial ways