Advancement in packaging technology has played an essential role in reducing food waste and losses; however, most of this technology relies mostly on the use of plastics. Thus, there is an imminent need to think seriously about the transition towards a circular bioeconomy of innovative biobased materials with biodegradability potentials. This paper examines the driving forces behind the changes in food plastic packaging regimes and specifically seeks to understand how socio-technical configurations may influence niches to transition to a circular bioeconomy, particularly biobased biodegradable plastic materials. By employing a systematic review of the literature, we find that coordination with other back-end socio-technical systems that provide valorization of packaging waste is crucial to enable the transition. The literature indicates that one possible transition path is that the biobased biodegradable materials serve as “carriers of food waste”. The paper contributes to the discussion on the dynamics of food packaging in the transition to a bioeconomy viewed through the lenses of a socio-technical system (niche–regime–landscape), which continues to reinforce future actions, leading to better management of packaging end-of-life.

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Despite the rapid growth of sustainable innovations in bioplastics for packaging industries, their diffusion into established markets has so far been hampered by ambiguous and asymmetrical communication between bioplastics producers and consumers (both businesses and end consumers), particularly related to bioplastics materials and their waste disposal procedures. This study looks into the communication processes, identifies barriers and investigates business strategies that can be adopted by bioplastic packaging industries to influence consumer adoption and proper disposal behaviour of bioplastic packaging. Based on a systematic review of 68 journal articles and guided by the signalling theory, the study found that connections with various signallers at the end‐of‐life of bioplastic packaging materials are required beyond the purview of the industrial sectors utilising the packaging. The paper proposes a conceptual framework incorporating new signal constructs specific to consumer‐facing sustainable innovation. The framework extends the signalling theory to be used as part of the bioplastic packaging industry's business strategy. The paper also emphasises the importance of altering the communication mechanisms in order to boost bioplastics industrial practices, which will subsequently contribute to the reduction of the detrimental impacts of fossil‐based plastics on the environment.