The Character Building Program is very important so that education management can function. The purpose of this study is to describe the activities of planning, organizing, implementing, evaluating, coordinating, and characterizing the Putra Putri Character program. This study uses qualitative research with case study type. The process of collecting data used by researchers is observation, interviews, and documentation. In data analysis, research conducts data collection, condensation data, data presentation, and conclusion collection. The conclusions of this study are (1) program planning produces schedules and provisions, (2) organizing programs produce organizational structures, (3) implementation programs complete written tests, interview tests, semi-finals, and grand finals, (4) updates made by parties schools consist of evaluating the activities that have been carried out by finalists and evaluating the implementation of the program, (5) the characters that appear after the program implementation are that students pay more attention to the compilation teacher teaching, obeying the rules, (6) conducting visits, and providing school funding, ( 7) the solution carried out by the school is changing the schedule of visits, looking for sponsors