This study applied an artifact-centric view to investigate the consequences of enterprise social media usage. It investigates how enterprise social media usage influences employee creativity. A moderated mediation model is developed based on social exchange theory. The empirical sample of 238 employees is used to test the proposed model. Results of the empirical analysis performed using PROCESS macro of SPSS indicate that enterprise social media usage positively impacts employee creativity via the mediating mechanisms (i.e., leader-member exchange and support for innovation). Furthermore, social media usage frequency negatively moderates this impact of enterprise social media usage on employee creativity via leader-member exchange. Interestingly, the empirical analysis reveals that the impact of enterprise social media usage frequency strengthens the indirect effect that enterprise social media usage has on employee creativity via perceived support for innovation.

Social media has encouraged a large number of organizations to design their work patterns to facilitate their employees through social media adoption. This study examines the effects of enterprise social media and public social media on the novelty-focused product design, and efficiency-focused product design that eventually explain the performance of the designers. Empirical analysis based on time-lagged, multi-source data set indicate that both enterprise social media and public social media are an important source of product designer's inspiration which are positively related to novelty-focused design and efficiency-focused product design. Results further indicate that efficiency-focused product design has a stronger impact on designer performance than novelty-focused design. Theoretical implications and practical implications are discussed in the later sections.