Purpose The purpose of this paper is to examine the motivation of the attendees of the Annual Meeting of the Serbian Association of Seniors. The research aims to segment the senior participants according to their push and pull motivations for attending association meetings, by using cluster analysis to understand the role of destination personality in the segmentation process. Design/methodology/approach The questionnaire, based on a seven-point Likert scale, was distributed among representatives and members of the Association of Pensioners of Serbia. The data collected were assessed with the use of SPSS 21 statistical software. Findings The results of the study reveal the most important push and pull motives that drive senior citizens to take part in this type of event. It has also provided a better understanding of senior business event participants in relation to destination personality. Research limitations/implications The data were collected from 124 questionnaires. In order to provide a more detailed insight into the senior citizens’ motivation to participate in events, a larger sample would be required. Practical implications The research findings provide valuable information about senior business event visitor behaviour, which is of high importance for destination marketers and managers. Originality/value Nowadays, business events motivation research is generally focussed on middle-aged and young attendees, so insight into the perception of senior citizens related to business event motivation provides a further understanding of this specific consumer segment. Additionally, gaining insight into seniors’ perspectives related to participation in association meetings after retiring from work assists in comprehending the complex nature of their motivation to participate in these types of business events, as well as underlining the fact that senior business event attendees have been, up until this point, largely neglected as a group in terms of similar research.

Since the onset of the global financial crisis at the end of 2008 green projects are becoming increasingly important, and green economy is becoming more and more interesting as an area of research for numerous authors. In this regard, the paper will analyze green bonds that represent an integral part of green finances, i.e. a significant instrument of green economy and a useful mean in fighting climate changes. These securities mostly represent non-taxable financial instruments and have high credit rating, which is why they are very attractive to investors. Green bonds attract more and more attention in the largest world economies, i.e. in China and USA as the major emitters of greenhouse gases. However, they also have a notable role on the markets of some other countries, i.e. France, Germany, Norway, Sweden, Denmark, Finland, India, and South Africa. Green bonds can be of a great significance for the Republic of Serbia, as well. The Republic of Serbia has adopted, in the process of joining the European Union in early 2020, a Negotiating position for the Chapter 27, i.e. the chapter related to environment and climate changes.

Dark tourism varies in form from other types of tourism in that it involves visiting tragic sites or sites where death of historic significance occurred. This study explores the influence of the main motivators on behavioral intentions of those visiting dark tourism events by examining the impact of learning, socialization, relaxation and escape, emotional response and novelty on behavioral intentions, whilst variable death obsession is set as potential moderator of interdependence between independent variables and dependent variables. The findings suggest that learning, emotional response and novelty have a statistically significant impact on behavioral intentions, while death obsession is not seen as significant moderator. Purpose of research was to determine if death obsession as psychological trait have any influence on relation between motivation and behavioral intention in dark tourism event context.