Purpose The purpose of this paper is to examine the motivation of the attendees of the Annual Meeting of the Serbian Association of Seniors. The research aims to segment the senior participants according to their push and pull motivations for attending association meetings, by using cluster analysis to understand the role of destination personality in the segmentation process. Design/methodology/approach The questionnaire, based on a seven-point Likert scale, was distributed among representatives and members of the Association of Pensioners of Serbia. The data collected were assessed with the use of SPSS 21 statistical software. Findings The results of the study reveal the most important push and pull motives that drive senior citizens to take part in this type of event. It has also provided a better understanding of senior business event participants in relation to destination personality. Research limitations/implications The data were collected from 124 questionnaires. In order to provide a more detailed insight into the senior citizens’ motivation to participate in events, a larger sample would be required. Practical implications The research findings provide valuable information about senior business event visitor behaviour, which is of high importance for destination marketers and managers. Originality/value Nowadays, business events motivation research is generally focussed on middle-aged and young attendees, so insight into the perception of senior citizens related to business event motivation provides a further understanding of this specific consumer segment. Additionally, gaining insight into seniors’ perspectives related to participation in association meetings after retiring from work assists in comprehending the complex nature of their motivation to participate in these types of business events, as well as underlining the fact that senior business event attendees have been, up until this point, largely neglected as a group in terms of similar research.

The coronavirus pandemic has a major impact on the global hotel industry. Hygiene, cleanliness, and safety have become crucial components in any hotel's recovery plan during the pandemic. Based on reviews from Booking.com, this paper examines the satisfaction of domestic guests in hotels in Vrnjačka Banja during the coronavirus pandemic. Additionally, by using the "Clean & Safe" certificate as a criterion for hotel classification, this paper seeks to discover whether there is any difference in the satisfaction of domestic guests depending on whether the facility has been certified in accordance with international quality standards as adequately prepared for virus control. Using a text mining approach, the components that led to guests' satisfaction or dissatisfaction were discovered and visualized with a word cloud. A sample of 206 reviews revealed that domestic guests are generally very satisfied with the hotels they stayed in during the pandemic. A slight difference in the components that affected guests' satisfaction, i.e., dissatisfaction, was noticed among the hotels that were certified (or not certified) as safe facilities for performing tourism activities. This paper provides a valuable insight for hotel managers to help them improve guest satisfaction during the coronavirus pandemic.

Travel fairs are someof the most important events in the field of business tourism. Due to their international character, they are exposed to numerous influences, among which the influence of political instability is nowadays especially pronounced. Figuring as one of the factors that affect all aspects of the tourism industry, the examination of the perception of political instability of various stakeholders in the tourism industry is gaining importance. Travel fairs are someof the best sources of the information about the impact of political instability on various providers in tourism. This paper investigates the connection between the exhibitors" perception of political instability and their unique characteristics. The survey was conducted through a questionnaire distributed to exhibitors during the 39th Belgrade Travel Fair. The data was analyzed through the SPSS platform, using frequency analysis, descriptive statistics and one way ANOVA. The results have shown significant differences in the exhibitors" perception of the political instability in relation to their level of education, the size of the company and the sources of information about travel fairs.

Purpose This study aims to understand the impact that the experience environment has on the nightlife experience, as well as to identify the factors from the nightlifescape that most influence the tourists’ experience in Belgrade. Additionally, this study seeks to discover whether these factors changed after the outbreak of the COVID-19 pandemic. Design/methodology/approach To achieve the study’s objectives, 679 tourist reviews were collected from one of the most popular travel platforms, TripAdvisor, and analyzed using RapidMiner, the popular software for data/text mining. Findings The perception of the physical aspects of the experience environment, the presence of other tourists and the feeling of acceptance are identified as the key factors that influence tourists’ nightlife experience. This study also found that certain factors from the social and sensory environment, such as staff, the presence of other people, the atmosphere and music, had a positive impact on the tourist experience and their intention to recommend the nightlife experience in Belgrade. Moreover, it was discovered that the COVID-19 pandemic did not provoke changes in the main factors influencing tourists’ nightlife experience. Originality/value The perception of tourists about Belgrade during the night contributes to the growing body of tourism literature on destination image. Focusing solely on the perception of tourists about Belgrade during the night, this study adds a temporal determinant to the destination image, which can be considered as a valuable add on to the current knowledge in the field.

In most social communities today, issues such as sustainability, ecology and the environment are becoming increasingly important. Consumers are no longer considering just the impact that their choices have on themselves, but are increasingly considering the impact their choices have on the environment. For this reason, significant attention is being paid to organically produced products, unpolluted areas and suppliers that adhere to good sustainability practices. This trend of life has led to the creation of a consumer group that incorporates sustainable behavior into all aspects of life (LOHAS). The aim of this paper is to examine the characteristics of this market group through a review of the existing literature, as well as to determine if LOHAS consumers represent a promising segment when it comes to tourism.