The coronavirus pandemic has a major impact on the global hotel industry. Hygiene, cleanliness, and safety have become crucial components in any hotel's recovery plan during the pandemic. Based on reviews from Booking.com, this paper examines the satisfaction of domestic guests in hotels in Vrnjačka Banja during the coronavirus pandemic. Additionally, by using the "Clean & Safe" certificate as a criterion for hotel classification, this paper seeks to discover whether there is any difference in the satisfaction of domestic guests depending on whether the facility has been certified in accordance with international quality standards as adequately prepared for virus control. Using a text mining approach, the components that led to guests' satisfaction or dissatisfaction were discovered and visualized with a word cloud. A sample of 206 reviews revealed that domestic guests are generally very satisfied with the hotels they stayed in during the pandemic. A slight difference in the components that affected guests' satisfaction, i.e., dissatisfaction, was noticed among the hotels that were certified (or not certified) as safe facilities for performing tourism activities. This paper provides a valuable insight for hotel managers to help them improve guest satisfaction during the coronavirus pandemic.

In contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the marketonly those with clear plans and strategies will manage successful businesses. The companies rely ing on no strategy or using a little bit of everything cannot be expected to thrive. The paper will explain in more depth the particularities and ways of organizing an entrepreneurship activity in the SMEs. Furthermore, it would describe competitive strategies and their positioning within an SME. The aim of this study is to explore competitive strategies and ways of their application in the SME.

One of the characteristics of business in the 21st century is the use of the corporate social responsibility (CSR) concept. The modern trends in the hospitality industry condition the firms to maintain a competitive advantage in the market by applying the CSR. The firms can use the CSR concept through different dimensions. Ecological, social and employee protection dimensions are most common among them. The firms can come across certain hurdles while realizing the CSR. On the other hand, they can achieve some advantages for the internal and external environment of the enterprise. The aim of this paper is to determine whether Serbia has a small number of hotels which use the CSR concept.

Meteorology is an essential part of people's lives. Its influence on every aspect of human life is vast and especially connected to the well-being of an individual. The objective of this paper is to ascertain how meteorologic changes influence the health of people who live in urban and rural environments. The testing was carried out on a sample of 130 respondents. The respondents are of different sex, age and come from various environments. This research was conducted via an anonymous questionnaire. The results point to the fact that meteorological changes affect the health and well-being of both healthy and ill individuals, whether they live in urban or rural environments. The significance of this paper is reflected in the acquiring of data that can be used in medicine as well as health tourism.

The development of domestic tourism is marked as one of the positive changes caused by the COVID-19 virus pandemic. The always popular spa destinations in Serbia are becoming more and more visited. Accordingly, it is necessary to determine which factors lead to the satisfaction or dissatisfaction of domestic guests in hotels. This paper will examine the satisfaction and dissatisfaction of hotel guests who shared their experiences through reviews on the Booking.com platform. The sample consisted of hotel guests in Vrnjačka Banja, because this destination stands out as the most visited during the coronary virus pandemic in Serbia. During August 2021, a total of 533 reviews of domestic tourists were collected, and the analysis of the obtained data was performed with the help of the SPSS 20 social science package and the RapidMiner data mining software. The analysis of the results revealed that a total of 8 factors affected the satisfaction of hotel guests during the corona virus pandemic, while a total of 5 factors influenced the dissatisfaction. The obtained results will help hotel managers in creating adequate strategies to improve those factors that are a source of dissatisfaction of guests such as the service provided, room equipment or additional facilities.