Factors influencing tourists’ nightlife experience in Belgrade

Abstract

Purpose This study aims to understand the impact that the experience environment has on the nightlife experience, as well as to identify the factors from the nightlifescape that most influence the tourists’ experience in Belgrade. Additionally, this study seeks to discover whether these factors changed after the outbreak of the COVID-19 pandemic. Design/methodology/approach To achieve the study’s objectives, 679 tourist reviews were collected from one of the most popular travel platforms, TripAdvisor, and analyzed using RapidMiner, the popular software for data/text mining. Findings The perception of the physical aspects of the experience environment, the presence of other tourists and the feeling of acceptance are identified as the key factors that influence tourists’ nightlife experience. This study also found that certain factors from the social and sensory environment, such as staff, the presence of other people, the atmosphere and music, had a positive impact on the tourist experience and their intention to recommend the nightlife experience in Belgrade. Moreover, it was discovered that the COVID-19 pandemic did not provoke changes in the main factors influencing tourists’ nightlife experience. Originality/value The perception of tourists about Belgrade during the night contributes to the growing body of tourism literature on destination image. Focusing solely on the perception of tourists about Belgrade during the night, this study adds a temporal determinant to the destination image, which can be considered as a valuable add on to the current knowledge in the field.

Factors Affecting Tourists’ Satisfactions in Night Markets: A Study of Ton Tann Green Market in Khon Kaen, Thailand

“…Tourist experiences of and satisfaction with night markets are influenced by various factors, such as the diversity of on-site activities (Mat Som et al, 2018). The market's location and facilities, such as the presence of other tourists and feelings of acceptance, significantly affect tourists' experiences (Seočanac & Dimitrovski, 2022). Creating a relaxed and enjoyable atmosphere is key to shaping consumer behavior (Mat Som et al, 2018).…”

“…Creating a relaxed and enjoyable atmosphere is key to shaping consumer behavior (Mat Som et al, 2018). Social interactions with vendors and other tourists, including factors like staff, the presence of other people, atmosphere, and music, positively impact tourists' experiences and encourages them to recommend experiences to others (Seočanac & Dimitrovski, 2022).…”