Modern reform processes in different sectors of the country's economy occur under the conditions of economic crisis, and agricultural enterprises are no exception.resilience and independence, i.e. to the concept of marketing. However, a certain percentage of agricultural enterprises in the sector still do not use marketing principles. The insufficient level of use by agricultural enterprises of the basic principles of marketing in their entrepreneurial activity is due to certain objective reasons. This is, in particular, the skeptical attitude of the part to the very essence of marketing and its importance for entrepreneurial activity; lack of financial ability to engage in marketing activities of a large number of small and medium-sized enterprises arising from transformation processes; lack of over-production of agricultural products, which would encourage the use of non-standard solutions in the process of selling products. The purpose of the research is to develop and model the mechanism of economic safety of agricultural enterprises on the basis of a marketing approach, to provide practical recommendations. Against this background and taking into account the peculiarities of transformation of the Ukrainian economy, it is necessary to study the possibilities of adapted use of marketing strategies in agricultural enterprises. The article investigates the characteristic features of agricultural enterprises; the mission of agricultural enterprises and the basic principles of management were summarized; the peculiarities of the differentiation strategy on the basis of marketing are substantiated; modeling of economic security at agricultural enterprises is proposed; the methodology of development of differentiation strategy within the marketing complex, which can be carried out according to the appropriate scheme, is analyzed; a generalized and analyzed mechanism for managing the economic security of agricultural enterprises on the basis of a marketing approach; the advantages and disadvantages of modeling the mechanism of economic safety of agricultural enterprises on the basis of a marketing approach are substantiated; proposals for the introduction of fixed means of communication policy in the activities of agricultural enterprises were submitted.

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The aim of the study. The purpose of the article is to analyze the current state and trends in the marketing activities of enterprises of the agro-industrial complex of Ukraine. Methodology. In the study of the state and trends of marketing activities of agricultural enterprises of Ukraine used a graphical method and systematic analysis; in the study of the impact of threats on the state of marketing activities of agricultural enterprises in Ukraine - the causal method and the method of scientific generalization - in forming the conclusions of the study. Results. Theoretical aspects of the conditions for the formation of marketing policy of agricultural enterprises are analyzed, we consider it appropriate to summarize the results in accordance with the constituent elements of marketing product policy. It is established that such components of marketing product policy are the development of a new product or economically justified improvement of existing ones; maintenance of goods (transportation, service, storage); withdrawal of goods from production, diversification, elimination. According to the results of the research, the tendencies of development of marketing approaches in production management of agricultural enterprises are analyzed. In the context of marketing policy analysis, a preliminary definition of the content of specific categories that are closely related to agricultural policy is identified.  The practical significance of the study is that the main conclusions and suggestions can be used by domestic enterprises to form an effective management system for marketing activities of agricultural enterprises. Prospects for further research. It is determined that in the long run for agricultural enterprises in developing marketing policy as a tool for economic security and for making sound management decisions and in the interests of consumers of agricultural products in the region it is necessary to form strategic and tactical goals based on the proposed tools.

The aim of the study. The purpose of the article is to analyze the current state and trends in the marketing activities of enterprises of the agro-industrial complex of Ukraine. Methodology. In the study of the state and trends of marketing activities of agricultural enterprises of Ukraine used a graphical method and systematic analysis; in the study of the impact of threats on the state of marketing activities of agricultural enterprises in Ukraine - the causal method and the method of scientific generalization - in forming the conclusions of the study. Results. The results of the study were summarized with the help of SWOT-analysis, which allowed to systematize the tools for marketing activities of agricultural enterprises. Thus, the results of the evaluation of the effectiveness of marketing policy of agricultural enterprises, according to the respondents, confirmed the importance of marketing policy to ensure their economic security. According to the results of the study, the development trends of agricultural enterprises are analyzed, the effectiveness of the marketing policy of agricultural enterprises is diagnosed, the main factors influencing the state of economic security of agricultural enterprises are assessed. The practical significance of the study is that the main conclusions and suggestions can be used by domestic enterprises to form an effective management system for marketing activities of agricultural enterprises. Prospects for further research. It is determined that in the long run for agricultural enterprises in developing marketing policy as a tool for economic security and for making sound management decisions and in the interests of consumers of agricultural products in the region it is necessary to form strategic and tactical goals based on the proposed tools