<p class="0abstract">The main purpose of this study is to investigate the determinants that affect the adoption of mobile banking services in Jordan. The current study extends the Unified Theory of Acceptance and Use of Technolgy2 (UTAUT2) by adding two important factors, mass media and trust utilizing by seven respondents based on qualitative approach, this study shows that the adoption of mobile banking is positively and significantly influenced by the mass media, trust, effort expectancy, performance expectancy, facilitating conditions, and social influence. In contrast, hedonic motivation seems to be insignificantly related to adoption of mobile banking services. There are numerous variables affect the of adoption mobile banking. While most previous studies address the relationship between these factors and the attitudes toward mobile banking services by using the quantitative approaches, this study adopts qualitative approach (focus group method) to provide further insight into the main factors which affect adoption of mobile banking. Furthermore, the current study extends the original UTAUT2 by testing the impact of two new variables. This is considered the important contribution in the paper.</p>

Lately, the use of mobile learning has increased in higher education at a global level. Especially after the new Coronavirus . Therefore, trust issues towards the benefits of mobile learning are still important matters just as important as quality dimensions (e.g. service quality, information quality and system quality) for both technology and its content. These three factors are existing in the Information System Success Model (ISSM), but the trust is not clearly present. Hence, this study is attempting to explain the impact of trust in addition to the three quality dimensions of the ISSM on the usage intention of mobile learning among students in two Jordanian universities. The data were gathered by a self-administered questionnaire and SPSS version 23 is used by performing linear regression analysis to analyze it. The findings showed that trust, service quality, system quality, and information quality positively and significantly affect the intention to use mobile learning. This study will help researchers, decision-makers and system designers by gaining valuable implications in developing proper strategies and creating effective and practical approaches through learning via mobile devices.

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This paper empirically explains the main determinants impacting user's intention to shop via mobile application in Jordan. This study modified innovation diffusion theory (IDT) and incorporates two new factors: perceived enjoyment and perceived risk. Data were obtained from 450 customers by using regression analysis for testing seven hypotheses. The results showed that relative advantage, compatibility, trialability, and observability are significantly associated with consumer decisions to adopt mobile shopping applications. Perceived enjoyment and perceived risk have a non-significant effect on the intention to use. Interestingly, complexity was found to be positively related to intention to use. This research confirms that IDT is a robust model when studying new technology or innovation like mobile shopping. The findings from this study are helpful for software engineers, retailers, service developers, and mobile marketers to raise the usage rate of this service among people.

This exploratory study aims to investigate the intention to use mobile travel applications in Jordan. 7 predictors in this study have been carefully selected from previous studies conducted to date in the tourism context, and more specifically in the context of mobile travel applications. The SmartPLS version 3.0 was used to assess 14 hypotheses using 500 surveys. Results show a positive relationship of intention to use mobile travel applications from 6 constructs including aesthetics, trust, facilitating conditions, financial benefits, perceived usefulness, and perceived enjoyment. In contrast, word of mouth has no effect on the intention to use. This research provides some valuable implications for both apps developers and travel-related companies. Besides, Government agencies can benefit from the results of this study when providing mobile application services and distributing information to customers. The results also contribute to understanding the emerging market of mobile travel applications, further the proposed framework can be utilized in future studies as a baseline model