Purpose In today’s Pakistan, the emergence of new forms of business in collaboration with the mobile service providers is bringing a big difference, not only in every walk of life but also in digital economy of the country. Therefore, the purpose of this paper is to explore what are the factors that determine the success rate of new innovative services in cultural context of mobile service providers of Pakistan. Design/methodology/approach Data have been collected from 397 employees of cellular firms of Pakistan by using the simple random sampling strategy. The gathered data were analyzed by using the regression-based process approach of Hayes and Preacher (2014). Findings The results indicated that innovation capabilities and service innovation have significant positive effect on the short-term, long-term and indirect success of the service innovation. It was also found that the service innovation mediates the relationship among the capabilities to innovate and service innovation success rate. The findings of this research work are beneficial for the practitioners of cellular firms of Pakistan. Originality/value The value of this research work is evident from the fact that this research work attempts to address some identified gaps of existing body of literature. This research work provides some key insights for practitioners and also discusses the new avenues for future researches.

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Organizational learning processes are considered to be on of the vital predecures for creation of new products and services or bringing newness in existing ones (Khoshkhoo and Nadalipour, 2016). Operationalization of organizational learning has been one of the well dicussed area of many researchers but still operationalization of organizational leaning processes need attention of researchers (Argote, 2012). This research has enhanced the dimesnions of organizational learning processes by incorporating cogntive and behavioral changes as new dimensions. Telecome sctor of pakstan is one of the most competitive sector and learning is the only survival for them to be effective (PTA, 2017). therefore, this study has empricially checked the impact of organizational learning processess on organizational effectiveness in presence of moderator and mediatior in telecom sector of Pakistan as it is highlighted by researcher to explore the relationship in presence of mediator and modertor (Ugurlu and Kurt, 2016; Said, 2016). Results revealed that organizational learnig procesess with enhanced dimesions has sgnificant direct and indirect effect on organizational effectivness through mediation of organizational innovation and moderation of work attiude of employees among telecom sector of Pakistan.

Establishment of a new form of business model(s) by carrying many B2B partnerships among banks, cellular companies and government institutions, etc. serves the necessity for the survival in complex dynamics of newly emerged Pakistani mobile-banking sector. This study intends to examine the elements that influence extent of innovation in formation of new business model(s) among this newly emerged service sector. Four research questions have been developed. The questionnaire has been filled by 345 top executives and middle managers chosen through stratified sampling strategy. The gathered data was analyzed using the regression-based conditional process analysis (Hayes, 2017). The findings revealed some vital pieces of information for both practitioners and academicians. The significance of work is justified with the fact that this study effort to address some of the research gaps of existing literature body.