Past research has identified several organizational, managerial, relationship‐related and external variables as playing a role in determining the success or failure of a firm′s export marketing activities. However, most of this research has been conducted using samples from the developed world. Attempts to differentiate between successful and unsuccessful exporters from a developing country. Findings indicate that characteristics of the industry, nature of the product (industrial/consumer), destination of exports and managerial variables are significant discriminators of success in a developing‐country context.

318 randomly selected television ads from India (from 2004) in three different languages (English, Hindi, and Tamil) were content analyzed to examine both the frequency of appearance and prevalence of gender stereotypes. Results indicate that there are more male than female central characters and voiceovers in Indian ads; stereotypical differences were also found in the type of credibility used by men and women, and the nature of the products they advertised and settings that males and females appeared in. Female central characters tended to be younger than their male counterparts and were more likely to be portrayed in relationship roles. Similarities and differences in gender role portrayals found in Indian television ads and those from other nations are also discussed.

This study profiles women entrepreneurs who own and manage small- to medium- sized enterprises in two southern Indian states—Tamil Nadu and Kerala. Based on their reasons for starting a business, the women are classified into three cate gories : 'chance', 'forced' and 'created or pulled' entrepreneurs. The paper argues that while there are similarities between these three groups in terms of certain demographic variables, they do differ in terms of critical business variables such as sales volume, expected growth and success factors. The start-up problems faced by the women entrepreneurs in this study are similar to those encountered by their counterparts elsewhere. However, the level of work—family conflicts are found to be lower in the case of the former.

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The “will of the people‘’ is considered to be the highest authority in a democracy and said to be the driving force behind public policies. Yet not many past studies have assessed the level of citizen satisfaction with government services and identified ways of improving service delivery. At a municipal level, there is even less emphasis on measuring consumer satisfaction. This study measures citizens' satisfaction with municipal services in a town in Atlantic Canada. A taxonomy of government services based on user experience with the service and heterogeneity of consumer needs was developed and tested. Results indicate that while consumer satisfaction with municipal services is high, it does vary based on the nature of the service. Some action guidelines are suggested at the end of the paper to improve town service delivery. Sommaire: La «volonté du peuple» est considérée comme étant la plus haute autorité dans une démocratice, et l'on dit même que c'est elle qui est à l'origine des politiques publiques. Pourtant, peu d'études ont examiné le niveau de satisfaction du citoyen en ce qui concerne les services gouvernementaux et ont tenté de cerner les moyens permettant d'améliorer ces services. Au niveau municipal, on fait encore moins d'efforts pour mesurer la satisfaction des consommateurs. La présente étude mesure la satisfaction des citoyens à l'égard des services municipaux dans une ville située dans la région Atlantique du Canada. Une taxonomie des services gouvernementaux basée sur l'expérience des utilisateurs et sur l'hétérogénéité des besoins des consommateurs a été mise au point et testée. Les résultats indiquent que, bien que la satisfaction des consommateurs face aux services municipaux soit élevée, elle varie selon la nature de services. À la fin de l'article, on suggère quelques lignes directrices pour améliorer la prestation de services des villes.