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Das, Mallika

doi:10.1023/a:1007108725661

Cited by 44 publications

(14 citation statements)

References 37 publications

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“…Media accounts of beauty queens as “role models” with their devotion to physical discipline led to further legitimization of the social salience of the fit feminine body in post-liberalized India ( 46 ). The body weight of most models that appear on popular media is much lower than the normal body weight, and the portrayal of athletic men in Indian advertisements has increased significantly ( 47 ). Sasi and Maran ( 48 ) reported that around 30% of women respondents from India were pressurized by advertisements.…”

Section: Media and Body Dissatisfactionmentioning

confidence: 99%

RETRACTED: A Psychosocial Exploration of Body Dissatisfaction: A Narrative Review With a Focus on India During COVID-19

Ahuja¹,

Banerjee

2021

Front. Glob. Womens Health

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COVID-19 has been an unprecedented global crisis. Besides the public health impact, the pandemic necessitated measures, such as quarantine, travel restrictions, and lockdown, that have had a huge effect on digital screen time, dietary habits, lifestyle measures, and exposure to food-related advertising. At the same time, a reduction in physical activity, an increase of social media consumption, and an increase in fitness tutorials during the lockdown have contributed to body image issues. Emerging evidence from India suggests that peer conversations about appearance as negative body talk (fat talk) is particularly salient in contributing to body dissatisfaction and body perception ideals, which are more prevalent in women. Even though there has been an increase in research on the psychosocial impact of COVID-19, its influence on body image perceptions and consequent distress have been stigmatized and classified as under-spoken areas. With this background, this article reviews research on the biopsychosocial factors that influence body dissatisfaction among women, particularly the role of media. It also highlights the development of body image concerns in India, one of the worst-hit countries in the pandemic, through liberalization, importing Western notions of body instrumentality, demographic shift, and resultant social changes. Finally, the psychosocial strategies for positive body image ideas to prevent and mitigate the adverse effects of body dissatisfaction are discussed, particularly those that focus on cognitive behavioral techniques (CBTs) from the perspectives of positive psychology, media literacy programs, and involvement of the media. Interventions and further research to address body dissatisfaction among women, especially in the post-COVID aftermath, need to be a recognized as a public health goal.

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Section: Media and Body Dissatisfactionmentioning

confidence: 99%

RETRACTED: A Psychosocial Exploration of Body Dissatisfaction: A Narrative Review With a Focus on India During COVID-19

Ahuja¹,

Banerjee

2021

Front. Glob. Womens Health

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“…An exhaustive literature review indicated that content analysis is the most used research method to examine the role portrayals of females/males in print (magazine) and television advertisements Lysonski, 1985;Gilly, 1988;Furnham & Voli, 1989;Mitchell & Taylor, 1990;Ford & LaTour,1993;Ford et. al., 1998;Milner & Collins, 2000;Das, 2000;Khairullah & Khairullah, 2009;Plakoyiannaki & Zotos, 2009;Das 2011;Ali & Shahwar, 2011). Content in the context of analysis refers to words, statements (theme/assertion), character, imagery of character, location, voice-over, theme, product category, role that are used as unit of analysis.…”

Section: Methodsmentioning

confidence: 99%

“…The researcher adopted the coding procedure used in the previous researches on gender role portrayal (particularly Das 2000;Milner & Higgs 2004;Das 2011) with slight modifications to make it suitable for the current study.…”

Section: Coding Proceduresmentioning

confidence: 99%

Mapping the Portrayal of Females in Contemporary Indian Advertisements

Kumari

Shivani

2015

Media Watch

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The role of advertising as an effective vehicle of communication has long been acknowledged. It has become the important 'part of the cultural and economic fabric of a society and continues to be a primary tool for marketing communication' (Lane et. al., 2005). The current study examines the portrayal of women in contemporary Indian magazine and television advertisements in various product and service categories. The present study is an effort to fill the gap of limited research on gender representation in Indian context. Using content analysis, a total of 275 advertisements comprising print and television ads were examined. The result reveals the dominance of female stereotyping in Indian advertising where females were mostly depicted as a housewife, predominantly endorsing household products and mostly young female models were preferred for brand promotion by advertisers.

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“…examination of Indian advertisements showed that women appeared in more relationship roles, frequently advertised household and beauty products, were less likely to be shown as employed than men, and appeared commonly in household settings (Das, 2000(Das, , 2011. Indian television programs also perpetuate stereotypical images of women, casting them as passive homemakers and sexual objects of desire (Mcmillin, 2002).…”

Section: Gender In Mediamentioning

confidence: 99%