In the current study we have tested the model of modern theoretical research for the adoption of sustainable technology and by the adoption organization's expected outcomes. We have investigated the four factors government aid, organizational belief, organizational influences and organizational attitudes to see how these factors affect the decisionmaking process of the organizations with the adoption of sustainable technology. The study is carried out on the sports SMEs of Thailand. The final sample comprises of 317 respondents and SEM-PLS is used to analyse the data The results of the current study have supported the theoretical model of advanced research for the adoption of sustainable technology and confirmed the comparative contribution of the independent variables to the acceptance of changes in organizational sustainable technology. The study highlights that As SME's are important for the Thai economy so they can improve the organizational performance by adopting the sustainable technology. The government of Thailand has started to provide special trainings and incentives which will boost the nonstop contribution with innovation. The results of the current study will contribute to an improved theoretical consideration of the antecedents which effect the adoption of sustainable technology and its apparent outcomes. It provides practical implications for the NGOs and government as well. We have combined the Multiple variables in a single study which were used by different scholars in adoption related studies.
Time has come to cope with severe food shortage as well as quality which is resulting in the stunted growth of children and many other diseases. The answer to all these problems lies in organic food which is becoming increasingly common in developed countries as many brands are moving toward organic certification of their products as well as sustainable attributes. This study has aimed to analyze the importance of the role of organic certification of products as well as sustainable attributes in Thailand. Moreover, this study has also assessed the mediating role of perceived benefits of organic food in respective relationships. Around 301 residents of Thailand were included in data gathering and analysis of the study which was later run on SPSS and AMOS. Descriptive tests, CFA, and SEM were run for data screening, validity, and hypotheses testing, respectively.The results have shown that certification of product attributes has a significant impact on the importance of organic certification while sustainable attributes do not have a significant effect on the same. The mediating role of perceived benefits has been proved in both relationships. This study is novel because no previous study has analyzed the mediating role of perceived benefits in given relationships. This study has important implications for theory, management of restaurants, food sector and government of Thailand's.
K E Y W O R D Sorganic certification, organic food, product attributes, sustainable attributes and perceived benefits
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