The origin of the natural/organic products industry, with its roots in healthy foods and beverages, can be traced back to the beginning of the last century. The difference between natural and organic is that there are no definitions or regulations of natural products; organic products are largely defined and regulated within the United States. There are nongovernmental agencies working on standards and are able to supply eco‐seals to products (ECOCERT and BDIH, for example). Advertising self‐regulation has grown due to the public distrust of advertising claims in general. This article contains information on natural cosmetic formulations using natural fragrances, natural lipids, quercetin, curcumin, ayurvedic ingredients, and traditional Chinese herbs. Natural and organic cosmetic sales are part of the fastest growing sector in the cosmetic industry. Safety of the use of natural products is discussed. Natural does not always mean safe so extensive research is being performed in re toxicology, allergy problems, and whether the use of natural preservatives or preservative free can be considered safe. Biodegradability is a central aspect of the sustainability profile and environmental preferability of formulated products.

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