Tourism as a tool for the enhancement and conservation of heritage represents an opportunity for many managers of cultural properties. However, despite the numerous works developed so far on tourism governance, the elaboration of preliminary studies for decision-making in heritage buildings is still a challenge. Considering the ecosystem services approach, an index is proposed which allows tourism and cultural heritage managers to analyze and quantify the level of tourist exploitation (use) of a monument for the services (benefits) that it offers to society. In this paper, a multi-criteria evaluation system was proposed, related to the main use of the building and its relationship with various tourism components, which have been classified as cultural, leisure, recreational, lodging, catering, intermediation, transportation, and event organization. The model has been applied to the Parroquia del Mar (Alicante, Spain) of great cultural relevance, but not exploited for tourism. The results obtained demonstrate the usefulness and validity of the model, considered as a tool capable of bridging the gap between heritage conservation and its touristic use, highlighting the importance of the services offered as necessary attributes for its (re)valuation, combining the social benefits of its exploitation, its touristic use and the awareness of its conservation and protection.

RESUMENEl paisaje, expresión sensible del entorno, puede ser analizado desglosando factores escénicos y elementos del paisaje. Este artículo presenta una nueva metodología de valoración de la calidad visual del paisaje aplicada a una actuación urbanística costera en Andalucía, un Plan Parcial en la playa de El Palmar de Vejer (Cádiz). Cuantificando forma, línea, color, textura y escala se mide la calidad del paisaje antes y después de la construcción prevista, y se proponen medidas correctoras del impacto visual.Palabras clave: impacto visual, paisaje, técnicas cuantitativas.A METHODOLOGY TO EVALUATE VISUAL IMPACT. APPLICATION TO THE BEACH OF EL PALMAR DE VEJER (CÁDIZ). ABSTRACTLandscape is sensitive expression of our environment, whose analysis shows different elements and scenic factors. This paper is focused on a new evaluation methodology for visual quality of landscape and visual impact, applied to a proposal of new buildings on the beach of El Palmar de Vejer (Cádiz), in the Spanish region of Andalusia. Landscape quality is measured before and after the planned construction, by quantifying shape, line, color, texture and scale. Corrective measures are proposed to prevent visual impact.

RESUMENEste texto tiene como finalidad el análisis de los centros de interpretación existentes en los municipios de la provincia de Cádiz planteándose como hipótesis de trabajo la conveniencia para la oferta turística provincial de este tipo de centros y la necesidad de realizar cambios en la planificación y en la gestión de estos establecimientos tanto desde el punto de vista territorial como social y comercial. El uso del concepto de centro de interpretación es relativamente reciente. No existen normativas generales definitorias o clasificatorias de este tipo de centros.Se han estudiado los centros a través de diferentes herramientas de análisis que combinan lo cuantitativo y lo cualitativo. En la provincia de Cádiz se han documentado un total de 79 centros de interpretación para los 44 municipios que supone una media de 1,7 centros por municipio distribuidos por toda la geografía gaditana.A partir de los resultados obtenidos se ha realizado un básico análisis DAFO que facilita la elaboración de conclusiones y propuestas que buscan mejorar y redefinir la planificación y gestión del sistema de centros de interpretación garantizando la pervivencia y el futuro de estos dentro de un nuevo modelo de turismo provincial que prime la sostenibilidad y el desarrollo territorial.Palabras clave: Turismo sostenible, Turismo cultural, Patrimonio, Centro de interpretación.

Eduardo Torroja Miret (1899-1961) was one of the most important Spanish engineers. His understanding of structures and materials made him a world reference in the field of engineering and architecture. Due to the lack of ornamentation in his works and the lack of heritage interpretation aimed at a non-specialist public, many of his works sometimes go unnoticed by inexperienced eyes and, despite his important legacy, Torroja remains a great unknown. This paper reports on the existing heritage perception of two of his most outstanding works in Spain, the Zarzuela Hippodrome and the Instituto Técnico de la Construcción y el Cemento (Eduardo Torroja Institute). To this end, surveys and interviews were carried out with visitors to both buildings based on different heritage criteria, such as their architectural importance, aesthetics, significance or representativeness, but also from the point of view of the available tourist infrastructure. The results show a lack of appreciation in the heritage criteria related to its architectural, historical and aesthetic values, combined with a lack of knowledge about Torroja and its way of understanding architectural beauty.

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