Purpose. Design, implement, and evaluate a 6-week social marketing campaign (SMC) to raise awareness of obesity and increase involvement in type 2 diabetes prevention, nutrition, and fitness programs offered by the Brooklyn Partnership to Drive Down Diabetes (BP3D) in two low-income, urban communities.Design. This was a nonexperimental, formative research, mixed-methods study.Setting. The study took place in Central Brooklyn and East New York, two of the most impoverished, high-need communities in New York City.Subjects. Participants were black and Hispanic adults, who were 18þ years of age and residing in the priority communities.Intervention. Advertisements in English and Spanish encouraging healthier eating habits and advocating for better food options were displayed on New York City bus shelters, buses, and subway cars operating in the priority communities. Social media, Web sites, and print material were used to promote the campaign message.Measures. Social media metrics and a street intercept postsurvey informed the campaign's success.Analysis. Quantitative data were analyzed using descriptive statistics. Results. One hundred advertisements in English and Spanish were posted. After an 18-month followup, there were over 11,000 visits to the Facebook page. Results from the postsurvey (n ¼ 171) suggest the SMC motivated participants who recognized the advertisements to improve their health behaviors.Conclusion. A multifaceted SMC that coincides with prevention programs can effectively raise attention to health issues and activities in a high-risk population at a relatively low cost. (Am J Health Promot 0000;00[0]:000-000.)

A multifaceted SMC that coincides with prevention programs can effectively raise attention to health issues and activities in a high-risk population at a relatively low cost.

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The efficacy of a school-based initiative in reducing and/or preventing alcohol, tobacco, and drug (ATD) use in "at-risk" youth was examined. This evaluation represents a final report on the Woodrock Youth Development Project (YDP). Data from two cohorts, representing two academic program years, were combined to yield a final sample of 718 elementary and middle school youth. Youth were assigned randomly to either an experimental or control condition. Surveys containing several psychosocial measures were administered at pretest and posttest. Analyses of covariance (ANCOVA) were used to examine the impact of YDP on ultimate and intermediate outcome variables. Findings indicated that YDP participation was related to significant reductions in self-reported substance abuse in the last month and in lifetime as well as improvements in race relations and self-reported school attendance. The findings are discussed in relation to the program and other prevention efforts.The primary goal of the Woodrock Youth Development Project (YDP) is to reduce and/or maintain low levels of alcohol, tobacco, and other drug (ATD) abuse among "at-risk" elementary and middle school minority students while improving the lives of participants in meaningful and practical ways. To achieve these aims, the YDP implements a program that combines three major prevention strategies. These strategies include the following: (a) to improve family, school, and community supports that are available to youth, (b) to help them to develop general living and interpersonal skills, and (c) to 488