This work is aimed at determination of the most promising trends and measures of support for tourism in modern environment. The reasons are summarized, due to which the indicators of Russian tourism are significantly behind those of leading countries in the scope of tourism. The major measures of governmental support for domestic tourism in Russia and some countries are analyzed. The main bottlenecks of tourism industry in crisis environment are evaluated, the experience of support for tourism sector under current conditions is systemized. The practical importance of the work is in systematization and upgrading of theoretical approaches to analysis of possible trends of recovery and further development of tourism in the Russian Federation.