Litter abundance and typology were investigated at different beaches and mangrove forests at nine sites on the Colombian Caribbean and Pacific coasts. Average litter abundance on the Caribbean Sea beaches (1.42 items/m2–12.21 g/m2) and in mangrove forests (1.29 items/m2–28.72 g/m2) were greater than that of the Pacific Ocean beaches (0 items/m2–0 g/m2) and mangrove forests (1.13 items/m2–79.41 g/m2). The most abundant litter material was plastic, which represented 93.61% of the total litter content. According to the Clean Coast Index, the sites analyzed in the Caribbean Sea were “Moderate” to “Extremely Dirty”, while those in the Pacific Ocean were “Clean” to “Moderate Dirty”. The Magdalena River is considered the main source of litter on the Caribbean Sea coast, while on the Pacific Ocean coast, litter is essentially associated with the mismanagement of solid wastes. This study constitutes a baseline on the litter content of beaches and mangrove forests, and is useful for establishing sound strategies for their protection, restoration and conservation.

Una opción empresarial para cultivadores de frutas y hortalizas U n i v e r s i d a d S i m ó n B o l í v a r RESUMEN En este capítulo se realiza una aproximación empírica al perfil psicográfico y comprende los elementos involucrados en el comportamiento del consumidor, básicos para segmentar el mercado. Se muestran las tendencias de las investigaciones sobre perfiles psicográficos en relación con los alimentos. Se trata de un estudio de revisión documental en el cual se tomaron los artículos publicados en los últimos diez años, en las bases de datos Scielo, Dialnet, Scopus, Redalyc y Sciencedirect; se utilizaron como descriptores de búsqueda: psicografía, perfil psicográfico y consumidores alimentos.En total se analizaron 44 artículos de investigación sobre el tema.Los resultados de la revisión empírica muestran la existencia de tres líneas investigativas: a) estudios sobre tendencias y detección de patrones en el consumo de alimentos; b) investigaciones centradas en las percepciones, experiencias y emociones, y c) investigaciones orientadas al análisis de valores y estilos de vida en relación con el consumo de determinados productos alimenticios. Finalmente, se reflexiona sobre las posibilidades que ofrecen el análisis y estudio de factores de orden afectivo en los estudios de perfil psicográfico.Palabras clave: Perfil psicográfico, comportamiento consumidor, consumo alimentos, psicología del consumidor, segmentación de mercado. ABSTRACTA theoretical approach is made to the psychographic profile to understand the elements involved in consumer behavior and market segmentation. The following are the trends in the research on psychographic profiles in relation to food. The empirical review shows the existence of three research lines: a) studies on trends and de-APROXIMACIÓN TEÓRICA AL PERFIL PSICOGRÁFICO y avances recientes de su aplicación en el consumo de alimentos

The opportunities of the market of foods nutraceuticals, from agricultural products in the Department of the Atlantic, is presented in this chapter, which discusses the purchase and consumption habits, motivations and expectations of potential consumers about these products of confectionery, nutraceutical and bio-fertilizers. Making use of the information obtained was determined marketing strategy relevant to the promotion and marketing of innovative products of confectionery nutraceutical and bio-fertilizers produced in the Department of the Atlantic. The market study is part of a project funded by Colciencias and implemented by the Group of research Innovation and Development Enterprise-GIDE. For this stage of the project are you gave a focus quantitative of type descriptive, is applied two instruments of evaluation. The first, the second, a sociodemographic questionnaire and a survey by 12 points, developed by the authors to investigate by habits of buying, motivation and expectations against nutraceutical products in three lines of products (chocolate, bakery and pastry). The instruments were applied to 400 adults in the city of Barranquilla. From the analysis, we could infer characteristics of the participants, trends and common behaviors of the potential consumers of the product, especially with regard to preference of consumption, presentation, price, quality, being less transcendent attention and recognition of the brand among other variables, as result became established the profile of the consumer and defined lines and products marketed by cooperatives.

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