Purpose Smart tourism is a destination management approach that requires the buy-in of a myriad of stakeholders. Its many audiences and complexity demand the creation of meaningful brands to effectively position and communicate smart tourism initiatives. The purpose of this paper is to explore how smart tourism branding strategies have been implemented to communicate relevant values, benefits and attributes to industry stakeholders through institutional websites. Design/methodology/approach Based on a semiotic analysis of two smart tourism-related sites (destinosinteligentes.es and smarttourismcapital.eu), the research interprets the brand-related visual and verbal signs. Findings The findings highlight how brand elements embedded in websites communicate a brand identity and facilitate particular interpretations of smart tourism. Both brands use similar signs to promote a techtopian vision of smart destinations but employ different strategies to motivate stakeholder buy-in. Research limitations/implications Smart tourism is currently largely embedded in overall smart city initiatives and finding tourism-specific examples online is difficult. However, the two selected websites reflect the brands of multiple destinations and permit a detailed analysis of meaning making. Future research can focus on how brand-related signs are perceived by different stakeholders. Practical implications Identifying the strategies and shortcomings of current smart tourism brands informs future smart tourism branding efforts and effective communication with smart tourism stakeholders. Originality/value Semiotics is a relevant but underutilized method to understand how smart tourism initiatives conceptualize “smartness.”

Abstract:Innovation of public spaces requires dense management efforts. Interdisciplinary studies must be conducted to raise needs of stakeholders. Then, potentialities, problems, and opportunities are explored. These works require interdisciplinary knowledge to carry out a broad analysis of the social, technological, economic, environmental, political, and legal spheres to understand influencing factors in the management of such spaces. In this context, one important challenge faced by professors is to promote the development of strategic skills among students. This work has arisen from the specific need of designing an active learning method, to motivate business administration undergraduate students to think strategically while dealing with complex problems. To achieve the objectives of the course – Change Management and Business Consulting –, we have created a nine steps study guide based on design thinking. Our proposal is to reflect upon key learning outcomes provided by this teaching experience. We argue that future managers need to learn how to explore, and frame problems before solving them, since the highest risk they might encounter is to misdiagnose complex problems. The paper is structured into five sections. The introduction describes the research problem and the object of study. The second section presents theoretical references, which integrates authors and concepts from different management fields. The methodological section explains how design thinking was applied, by describing each step of the experience. It has followed a study guide developed for the exploration of Florianopolis Botanical Garden Park, combining fieldwork visits with in-class lectures and debates. Next, we present results and learning in three subtopics: conceptual aspects, related to the purpose of the studied space; infrastructural needs and management challenges. To conclude, we indicate possible ways of exploring this public space, and also recommend the development of future didactic experiences with similar scopes. Keywords: interdisciplinarity, design thinking, knowledge management, innovation, public spaces.

Introduction: Exploring Feminist Voices and Activism in Brazil This 'in conversation' aims at exploring some voices reflecting recent decades of feminism in Brazil and how women's rights activism has been experienced in this context. For this purpose, we have interviewed two Brazilian women whose careers have contributed extensively to the Brazilian feminist movement. The two interviewees, Jacqueline Pitanguy and Iáris Cortês, belong to a privileged class in terms of education and socioeconomic brackets in Brazil. They both have held powerful positions as public policies makers, in the State bureaucracy, during the late 1980s. Jacqueline Pitanguy and Iáris Cortês were members of the National Council for Women's Rights (CNDM-Conselho Nacional de Direitos da Mulher), a committee that worked to ensure the implementation of women's rights during the elaboration of the new Brazilian Constitution of 1988. After the 1980s, an important period marking Brazil's re-democratisation, they have been working with feminist non-governmental organisations dedicated to a wide range of feminist issues and women's rights agendas. Our first interviewee, Jacqueline Pitanguy, is a 65 year old sociologist and political scientist, who is the founder and director of CEPIA (Citizenship, Study, Research, Information and Action), a Brazilian non-governmental and non-profit feminist organisation based in Rio de Janeiro. This organisation works from a gender perspective, focusing on human rights, health issues, sexual and reproductive rights, violence, access to justice, public policies, poverty and employment. Its members promote the debate among different social groups and organisations regarding different issues related to women's rights. After the overthrow of the military dictatorship in Brazil, in 1985, Jacqueline was appointed as the President of CNDM. The CNDM was responsible for the development of public policies and programs related to reproductive rights, violence, access to justice, labor rights, health, education, black and rural women's rights. In this sense, while working

Resumo: Este artigo inicialmente apresenta dificuldades enfrentadas pelas mães contemporâneas. Em seguida, discute motivações e conceitos que embasam a teoria e prática do Feminismo Matricêntrico (O’Reilly, 2016). Segundo esta autora, a maternidade e a maternagem permanecem como assuntos pendentes do feminismo, sobretudo nos debates acadêmicos, mas também nas práticas ativistas feministas contemporâneas. Ao final, concluímos que é necessário criar espaços para a discussão da maternidade e maternagem no Brasil, como assuntos relevantes para os estudos feministas e os estudos de gênero. Palavras-chave: Maternidade. Maternagem. Estudos Maternos. Feminismo Matricêntrico. Gênero.

Utilizou-se o método SystematicSearchFlow na realização de uma revisão de forma sistemática de trabalhos relacionados à literatura sobre o tema.Resultados: Foram encontrados 37 documentos, dentre os quais, após análise, considerou-se que quatro trabalhos pautavam os assuntos de interesse. Ao longo da análise, foram mapeados títulos, autores, data da publicação, nacionalidade das instituições, quantidade de