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Identification of the new research areas and development of the existing ones by methods of morphological analysis and synthesis Abstract. The paper presents methodical recommendations on solution of problems of scientific research in the development of scientific schools, because the choice of long-term research themes is rather complicated and time-consuming process. Also, the choice of research topics is iterative. Economists can determine the direction of development of scientific research using methods of forecasting. It is topical to use the variety of heuristic forecasting methods techniques of the morphological analysis which allow structuring unquantifiable elements and to synthesize the new ones on their basis. Thus, this method effectively combines quantitative and qualitative approaches to research. The purpose of the article is the presentation of technology and the methodological recommendations for the main stages of the using of method of morphological analysis and synthesis applied to scientific research. As an object under study, we examined 29 dissertation researches developed and defended by the teachers of Southwest State University in the last fifteen years (2001)(2002)(2003)(2004)(2005)(2006)(2007)(2008)(2009)(2010)(2011)(2012)(2013)(2014)(2015) devoted to the solution of problems in various object-subject areas within the scientific school, created at University. The paper proves carrying out the morphological analysis and synthesis of scientific researches on the basis of criteria of combinative and element novelty and quality criteria as well that allowed generating new directions of research and developing the existing ones.

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The article offers new approach to distribution of the budgetary places between the higher education institutions subordinated to the Ministry of Education and Science of the Russian Federation, and carrying out competition among entrants allowing to allocate the most popular higher education institutions, to provide optimum conditions for entrants enrollment. The theoretical and methodological analysis of the research of the experience of entrants reception in the countries with various type of economy has been carried out. The offered system of reception of entrants will allow to coordinate the market of educational services and labor market and will promote the emergence of synergetic effect from their interaction. Introduction of practice of allocation of the budgetary places on the basis of data on the entrants who presented originals of the aforecited certificates and documents on education to educational institution will finally allow to resolve an issue of what higher education institution is preferable more to entrants who will raise a rating of higher education institution, presenting to it the certificates. The article reveals the innovative system of reception of entrants offered by authors in higher education institutions in the RussianFederation. The offered system has the universal, unified character and can be used in various countries.