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The following article describes the problem of globalization processes influence on the linguistic identity's activity under the conditions of information society formation in the discourse of utilizing information and communication technologies. Authors have noted the need to develop communication activity and professional culture relating to the virtual environment. Today the individual should continuously update relevant information employing information and communication technologies to conform to modern conditions. It is necessary that the corresponding conditions be created to retain information and knowledge of participants and coherence with the available communication network. In these circumstances, interaction between them and the advanced information and communication technologies competent application can ensure proper virtual environment acquisition.

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The paper analyzes the generational issues related to the collective memory on the events of the Great Patriotic War among the generation of 18 to 20 years old Russians. It is shown that due to the information exchange globalization, the opening of new communication channels and sources of information, the process of reassessment has started in the collective mind of the young people, opening a gap between the living collective memory and the historical events. The young generation memorializes the events of the Great Patriotic War in a way that differs from other generations, depending on the political context, individual preferences and targeting of the historical events in the media. At the same time, young people are sensitive to the modes of content reintroduction, and the space of collective memory turns into the frontline in the battle for future identity.