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With growing use of interorganizational systems, the scope of interfirm collaboration has increased considerably, particularly in the supply chain context. An important prerequisite of interfirm collaboration is information sharing. Extant research suggests clear advantages of information sharing. The research at hand addresses antecedents of interorganizational information sharing. Based on findings from interorganizational systems adoption and interfirm collaboration research, a structural model is developed and validated by a quantitative survey among Austrian retailers and manufacturers in the fast-moving consumer-goods sector. The proposed model analyzes the effect of internal factors (commitment, information policy, and technical readiness), interorganizational factors (relationship, trust, power, and trading partners' technical readiness), and economic factors (perceived benefits and costs) on information-sharing behavior. The results show the relevance of internal factors and perceived benefits. The study reveals particularities of information-sharing behavior and can help practitioners to understand what motivates their trading partners to share information.

This paper examines whether classic ethical theories can solve the ethical dilemmas associated with user-controlled customization and system-driven personalization of Web sites. Based on the notion that data sensitivity is not a universal concept but comes in different levels of intensity, we conducted an Internetbased survey among consumers to determine their level of data sensitivity and their attitudes towards personalization and customization. Our results have shown that users can be classified into different groups who differ significantly in terms of data sensitivity. Applying ethical theories to personalization and customization has led to conflicting conclusions, but they are in line with the findings from the survey, suggesting that customization is ethically less questionable than personalization.

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